Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
A solopreneur posts the same tweet three weeks in a row.
Different angle. Different hook. Different day.
37 impressions. 2 likes. One of them was his own account.
The content isn't the problem.
The tweet doesn't reach anyone because it talks about a topic — when the reader needs to feel a pain.
There's a 3-prompt system that fixes this in 15 minutes.
⛳️ Here's the scenario
Meet Ryan.
Six years in corporate HR. Now running a solo consulting practice helping new managers lead their first team without burning out.
He knew his stuff cold.
Weekly tweets. LinkedIn posts. A newsletter with 40 subscribers.
But nothing landed.
"How to have better 1-on-1s."
"3 signs your team is disengaged."
"Why feedback fails."
Posts like that. Every week.
They described his topic. But they never made anyone feel anything.
His best tweet in a month got 4 likes. (One was from his mum.)
One Saturday he was at a bookshop, flipping through a business title, trying to figure out what made some posts go viral when most died in silence.
A woman at the table nearby noticed the book.
Quiet. Reading glasses pushed up on her head.
Turned out she'd spent 20 years helping brands like Nike and Apple figure out exactly what their customers were feeling — and write words that proved it.
Ryan nearly knocked over his coffee.
She glanced at his open notebook.
A half-written tweet stared back: "The biggest mistake new managers make is avoiding hard conversations."
She picked up a pen.
❌ What Ryan had: "The biggest mistake new managers make is avoiding hard conversations."
✅ What it became: "You gave vague feedback because you didn't want to be the bad guy. Now your weakest team member thinks they're doing great. That's not kind. That's a ticking clock."
Same insight. Completely different feeling.
Ryan stared at it.
"How did you do that in 30 seconds?"
She smiled and explained three things — slowly, as if talking to someone who had never thought about this before.
💡 "First — every reader has a pain already living in their body.
It's not a topic. It's a feeling. Fear, embarrassment, frustration, confusion. Until your tweet names the exact feeling — they scroll right past it."
💡 "Second — your reader already has words for that pain.
They've said it to a friend, a partner, their therapist. You need those exact words in your tweet. Not your words — theirs. When someone reads their own words in your post, they think: 'this person gets me.'"
💡 "Third — once you have their pain in their words, writing the tweet takes about 2 minutes.
Open with the pain. Show them they're not alone. Give one step. Close with something that stays with them."
She added: "Dickie Bush and Nicolas Cole mapped out the 7 types of customer pain in their work on digital writing. I've been using it for years."
She tore a page from the back of her notebook and pushed it across the table.
"Three prompts. Run them in order. You'll have a real tweet in 15 minutes."
Here's what each prompt does:
▶️ Prompt 1 — Find the 7 pains: Maps out the specific pain your reader feels across 7 different areas — so you know exactly which one to speak to.
▶️ Prompt 2 — Get their exact words: Rewrites each pain in the language your reader actually uses — the words they say out loud to a friend, not the cleaned-up version.
▶️ Prompt 3 — Write the tweet: Takes the sharpest pain point and builds a complete, ready-to-post tweet around it — opening line, body, and a close that sticks.
Ryan opened his AI sidekick and got to work.
🎯 Step 1: Find the 7 pains
⏱️ 5 minutes
Most tweets fail because they talk about a topic instead of a feeling. This prompt gives your AI sidekick a list of seven different kinds of pain your reader might carry — from confusion and embarrassment to fear and frustration — and asks it to find one specific version of each pain for your exact reader.
I want to find the problems my target audience has when
trying to get an outcome.
Here is my topic, target audience, and sub-topic:
- Topic: {e.g. leadership for new managers}
- Target audience: {e.g. first-time managers in their 30s}
- Sub-topic: {e.g. giving feedback without damaging the relationship}
For each of the 7 types of pain below, identify 1 specific,
tangible problem my audience has.
The 7 types of pain:
- Social: Pain related to acceptance and belonging
- Mental: Pain related to confusion and not knowing what to do
- Physical: Pain related to feeling stuck and unable to move forward
- Sexual: Pain related to trust, connection, and emotional safety
- Spiritual: Pain related to feeling disconnected, alone, or like a victim
- Financial: Pain related to fear of loss and scarcity
- Emotional: Pain related to unhappiness and blaming others
Return a table with two columns:
1. Pain type
2. Specific tangible problem for my audience
Be specific. Name real situations, not vague concepts.
Seven pain points came back.
Ryan scanned the list and stopped at Mental Pain: "New managers lie awake wondering if their team actually respects them — or just tolerates them."
That was real. He'd felt that himself in his first management role.
But a list of pain points is just the start.
He needed the actual words his readers use.
That's Step 2.
🔍 Step 2: Get their exact words
⏱️ 5 minutes
A pain point written in professional language still keeps the reader at a distance. This prompt rewrites each pain in the exact words your reader would use telling a close friend — the specific, honest version. Those words are what make a tweet feel like it was written by someone who truly understands.
Now add a column to the table.
For each pain point, rewrite it in the specific words the
target audience would use to describe their problem —
like they're telling a trusted friend.
Be very specific. Vague language loses the reader.
Here's the difference:
VAGUE: "I struggle with giving feedback."
SPECIFIC: "I've been putting off this conversation for three
weeks because every time I start, I imagine their face
falling and I just... don't."
Use that level of detail for every pain type.
The table now had a third column.
Here's what changed:
Here's what changed:
❌ Before: "Social Pain: New managers feel excluded from senior leadership conversations."
✅ After: "Social Pain (their words): 'Everyone else in the leadership meeting seemed to know things I didn't. I smiled and nodded. I have no idea if they think I belong in that room.'"
Ryan read it twice.
That was something his readers had said to him in coaching calls.
Seeing it written down like that felt like a superpower.
One pain point left. Now he needed to turn it into a tweet.
🧠 Step 3: Write the tweet
⏱️ 5 minutes
Now comes the part that matters. This prompt takes the pain point that hit hardest — in the reader's exact words — and builds a complete tweet around it. The structure is specific: open with the pain so the reader thinks "that's me," show them they're not alone, give one step, and close with something that sticks.
Now take the pain type and the customer's exact words from
Step 2 that feel most powerful.
Write a tweet (280 characters or less) in a conversational,
helpful, and actionable tone.
Use this structure:
1. Open with a strong statement that shows you understand
the exact pain — 15 words or less
2. One sentence on what the reader should do to solve it —
10 words or less
3. One sentence on why solving it matters — 15 words or less
4. 3-5 tips in a bulleted list — 8 words or less each
5. Close with one punchy line — 10 words or less
Format for readability. Separate sentences with a line break.
Use the reader's own words wherever possible. No jargon.
No corporate language. Write like a human talking to
a human they care about.
Ryan picked Mental Pain: "New managers lie awake wondering if their team actually respects them — or just tolerates them."
Here's what changed:
Here's what changed:
❌ Before: "New managers often struggle with confidence. It's normal to feel uncertain about whether your team respects you. Here's how to build trust."
✅ After: "You wonder if they respect you or just tolerate you.
That thought at 2am? It's not imposter syndrome. It means you actually care.
Here's what builds real respect fast: • Be the first to admit when you're wrong • Name what you don't know — before they notice • Follow through on one small thing every single week
Respect isn't demanded. It's earned in the small moments."
[Ryan's AI sidekick filled in the remaining sections...]
Ryan posted it that night.
47 replies in 48 hours.
Three direct messages from managers who said: "I thought I was the only one who felt this way."
That's what pain-first writing does.
🏆 Ryan's results
Before:
Tweets that described topics but never made anyone feel anything
4 likes on his best post in a month
No replies. No DMs. No new followers from content.
After:
3 complete tweets ready to post — each one targeting a different reader pain
First tweet got 47 replies in 48 hours
Three coaching inquiries in one week from people who said "this is exactly me"
Total time: 15 minutes. Not 3 weeks of posting and hoping.
His AI sidekick mapped the pain, found the right words, and wrote the tweet structure.
Ryan made the final creative call. BAM.
Three prompts. 15 minutes.
You go from a topic you know well to a tweet that makes the right person stop and think "this person actually gets me."
That's it, my fellow outliers!
Yours 'helping you hire the best 'AI Sidekicks' team who work 24/7 with almost zero cost' Vijay Peduru 🦸♂️