Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs write posts about their topic.
Their readers scroll past — because the post isn't about them.
Here's why that gap exists.
A reader doesn't care about your idea until they understand what problem it solves.
And they don't connect with "you have a problem" — they connect with the feeling of that problem.
When a post names the exact pain a reader carries around, something shifts.
They stop scrolling.
They think: this person gets it.
That trust is the only thing that turns a reader into a buyer.
Most solopreneurs never earn it — because they write about ideas, not feelings.
There's a way to fix this in 10 minutes.
🧩 You provide:
What you sell — one sentence
Who you sell to — one sentence
One topic you want to write about
🍿 What you get:
First — a map of 7 specific pains your audience carries around that topic
Then — each pain rewritten in the exact words your reader would use
Finally — a ready-to-post piece of short-form content for each pain
⛳️ Here's the scenario
Ryan ran a one-on-one coaching practice helping mid-career professionals land consulting work.
He attracted clients through LinkedIn posts and word of mouth.
The problem: his posts felt flat.
He'd write about "how to position yourself as a consultant" — and get 4 likes.
He'd spend 45 minutes crafting a post and watch it disappear.
He had no idea why people weren't stopping.
Then one afternoon, he stepped into a quiet bookshop to kill time between calls.
A woman was browsing the business section — sharp, unhurried, pulling books off the shelf like she'd read most of them twice.
Ryan mentioned what he did.
She asked to see one of his posts.
Turned out she'd spent 15 years writing content strategy for some of the most-followed creators online.
She read it — then pulled out a receipt and rewrote his opening line.
❌ What Ryan had: "Positioning is the most important thing a consultant can get right."
✅ What it became: "You've been great at your job for 10 years. You still don't know how to explain what you do. That's not a skills problem."
Same idea. Completely different feeling.
Ryan stared at it.
"Why does that hit so much harder?"
"Positioning is an idea," she said.
"What I wrote is a feeling."
"Dickie Bush and Nicolas Cole mapped out 7 types of pain that readers carry," she added. "Been using it to write content ever since."
"Every topic has 7 versions of itself — one for each type of pain."
"Most people only ever write the idea version. Find the pain version and your reader stops scrolling."
She pushed the receipt across.
"One prompt. Three steps inside it. Posts ready in 10 minutes."
Ryan opened his AI sidekick and got to work.
🎯 Step 1: Map the pain, rewrite it, write the posts
⏱️ 10 minutes
This prompt runs three steps in one session.
First, it maps 7 specific pains your audience has around your topic.
Then it rewrites each one in your reader's exact words.
Then it turns each pain into a ready-to-post piece of short-form content.
Here's what it produces:
❌ Before: "Here's why positioning matters for consultants."
✅ After — Financial Pain post: "You've been underpaid for years.
Not because your skills aren't there.
Because no one taught you to price the outcome, not the hours.
Here's how to fix that: — Stop billing time. Bill results. — Name the transformation, not the task. — Anchor your price to what staying stuck costs them. — One case study beats ten feature lists. — Charge what it costs them NOT to hire you.
The clients who question your rates aren't your clients."
[Ryan's AI sidekick generated 6 more posts — one for each remaining pain type...]
Here's the prompt that did that:
I want to create short-form posts that speak directly to my reader's pain.
My topic: {e.g. how to position yourself as a consultant}
My target audience: {e.g. mid-career professionals moving into
consulting}
What I sell: {e.g. 1-on-1 coaching to help people land consulting
work}
Step 1 — Pain map:
For each of the 7 types of customer pain below, identify 1 specific,
tangible problem my target audience has around my topic.
The 7 types of pain:
- Social: feeling excluded or unable to access something they want
- Mental: confusion, overthinking, analysis paralysis
- Physical: friction, feeling stuck, unable to move forward
- Sexual: fear of trust, difficulty connecting with others
- Spiritual: feeling like life is happening to them — isolation,
victimhood
- Financial: scarcity, fear of losing what they have
- Emotional: unhappiness rooted in blaming others or outside events
Return as a table: Pain Type | Specific Problem.
Step 2 — Rewrite in their words:
Add a third column to the table.
For each problem, rewrite it in the exact words the reader would use
to describe it to a trusted friend.
Be super specific — include numbers, situations, and feelings.
VAGUE: "I struggle with pricing."
SPECIFIC: "I've been doing this for 5 years and I still panic when
a prospect asks what I charge — so I undercut myself every time."
Step 3 — Write the posts:
For each of the 7 pain types, write one short-form post (280
characters or fewer) that speaks directly to that pain.
Use this format for each post:
1. One strong declarative sentence that shows you understand the
reader — 15 words or less
2. One sentence on what they should do — 10 words or less
3. One sentence on why solving this matters — 15 words or less
4. 3-5 actionable tips in a bulleted list — 8 words or less per tip
5. One punchy closing line — 10 words or less
Format each post for readability with line breaks between each
element.
Write in a conversational, direct, human tone.
No jargon. Write like you're talking to a friend.
Finally — review all 7 posts.
Pick the single strongest one for my specific audience.
Tell me which one you picked and explain in 2-3 sentences why it will
connect best with them.
Ryan ran the prompt and got back 7 complete posts — one for each pain type.
Not just ideas.
Actual words his readers would use to describe their own situation.
He read through them.
Two of them made him stop: "That's exactly what my clients say."
Get this — he had posts ready to schedule in 10 minutes. Not 45.
🏆 Ryan's results
Before:
Posts about positioning concepts — 4 likes, no replies
45 minutes writing a post that disappeared
Readers scrolling past without stopping
After:
7 ready-to-post pieces — one for each reader pain type
Two posts scheduled for the week, each hitting a different audience segment
First comment on the Financial Pain post: "Did you write this about me?"
Total time: 10 minutes. Not 45.
His AI sidekick mapped the pains, found the words, and wrote the posts.
Ryan picked the two that matched his readers best. BAM.
Seven pains. Seven posts. Ten minutes.
Most solopreneurs write one version of every topic — the safe, surface-level idea version.
This gives you all seven.
The one that stops your specific reader is in there.
Go find it.
That's it, my fellow outliers!
Yours 'helping you hire the best AI Sidekicks team who work 24/7 with almost zero cost' Vijay Peduru 🦸♂️