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Hey rebel solopreneurs 🦸♀️🦸♂️
Wrote a post.
Put real thought into it.
Checked back two hours later.
Six likes.
Three of them were people she already knew.
The content wasn't bad.
The problem was simpler than that — and it's fixable in under 10 minutes.
⛳️ Here's the scenario
Meet Emma.
Eight years as a brand consultant for mid-size companies.
She quit to go solo and packaged her expertise into a coaching offer for freelancers who wanted to build a recognisable personal brand.
She was publishing on LinkedIn three times a week.
Smart posts.
Real insight.
Real experience behind every word.
But the numbers were flat.
The likes came from peers — other consultants who already got it.
Never from the people she actually wanted to reach.
So she tried different styles.
More personal. More tactical. More lists.
Nothing moved the needle.
One afternoon she was killing time in an airport lounge, waiting on a delayed flight.
The woman next to her was typing fast — multiple documents open at once.
Emma asked what she was working on.
"Copy," she said. "Same as always."
Turned out she'd spent 25 years writing copy for some of the biggest direct response advertisers in the world.
(Emma nearly choked on her sparkling water.)
She glanced at Emma's screen where a fresh LinkedIn draft was open.
"Can I ask who you're writing this for?"
Emma explained her audience — freelancers trying to build a personal brand.
The woman read it for about ten seconds.
Then she typed two lines on Emma's screen.
❌ What Emma had: "Your personal brand is the key to attracting better clients. Here's how to build one that stands out."
✅ What it became: "Six months of posting and the DMs still aren't coming. Not because your brand is bad — because your content is talking to the wrong version of your customer."
Same topic. Completely different person it's written for.
Emma stared at it.
"How did you know to say it like that?"
The woman leaned back.
"Eugene Schwartz wrote about this back in 1966," she said. "Breakthrough Advertising. I still use it every day."
Then she explained two things — clearly, like she was talking to someone who had never thought about copy before.
💡 "First — not every reader is in the same place.
Some people don't even know they have a problem yet.
Others know the problem but haven't found a solution.
Others are ready to buy and just need one final reason.
Writing one post for all of them means you connect with none of them."
💡 "Second — before you write a single word, get your AI to become your customer.
Not a description of your customer.
Your customer's actual inner voice — at each stage of their journey.
What are they thinking? What are they worried about? What words do they use when no one's listening?
That's what your post has to sound like."
Then she pushed a napkin across the armrest.
"Two prompts. Run them in order. Ten minutes. Done."
Here's what each prompt does:
▶️ Prompt 1 — Think like your customer: Gets your AI to step inside your customer's head at each stage of awareness — so you can see exactly what they're thinking and saying to themselves right now.
▶️ Prompt 2 — Write the post: Takes the inner voice from one specific stage and turns it into a complete LinkedIn post — opening line, body, and call to action — that makes the right person stop and think "this is exactly me."
Emma opened her AI sidekick and got to work.
🎯 Step 1: Get your AI to think like your customer
⏱️ 5 minutes
Before you write anything, you need to know where your customer actually is — not where you think they are.
Customer awareness is a way of describing how much your reader already knows about their problem and your solution.
Someone who doesn't know they have a problem needs a completely different post from someone who has already compared three options and is close to buying.
This prompt gets your AI to describe your customer's exact situation at each stage — in their own words, not yours.
Act as a {TARGET AUDIENCE — e.g. freelance designer trying to get higher-paying clients}.
I help {TARGET AUDIENCE} who want {IMMEDIATE OUTCOME — e.g. to stop competing on price}
so they can {ULTIMATE BENEFIT — e.g. charge what they're worth and work with
clients they actually like}.
Describe your situation for each of the 5 stages of customer awareness:
• Unaware — you don't know there's a problem yet
• Problem aware — you know something's wrong but don't know the solution
• Solution aware — you know solutions exist and you're looking
• Product aware — you've found options and you're comparing them
• Most aware — you're ready to buy, you just need a reason to act now
Write in first person. Plain, everyday language.
No jargon. No emotional labels.
Be specific — name real actions, real situations, real numbers where possible.
Write 3-4 sentences for each stage.
Emma ran it for her audience — freelancers building a personal brand — and what came back stopped her cold.
The "problem aware" stage read something like: "I've been posting for six months and getting likes from people I already know. Nobody new is finding me. I don't know if I'm saying the wrong things or just talking to the wrong people."
That was word for word what her ideal client had said in a discovery call.
She had never thought to write a post that sounded exactly like that.
Here's what changed:
Here's what changed:
❌ Before: "Building a personal brand takes consistency. Here are 5 steps to stay consistent with your LinkedIn content."
✅ After (the "Problem Aware" stage output for Emma's audience): "I've been posting three times a week for months."
"The likes come from the same 15 people every time."
"None of them are potential clients."
"I don't know if I'm saying the wrong thing — or just saying it to the wrong people."
That last line hit differently.
Emma had heard it almost word for word from three different people in her inbox.
Now she had the raw material to write a post that would make those people stop scrolling.
That's Step 2.
🔍 Step 2: Write the post for one specific stage
⏱️ 5 minutes
Now pick the stage your post is aimed at.
Most solopreneurs try to write content that works for everyone.
It ends up connecting with no one.
This prompt takes the inner voice your AI gave you in Step 1 — for one specific stage — and builds a complete LinkedIn post around it.
Complete means: opening line, body, and a call to action.
Here is what my customer is thinking and feeling right now:
"{PASTE THE STAGE DESCRIPTION FROM STEP 1 — e.g. the Problem Aware paragraph}"
Write a complete LinkedIn post for this exact person.
Structure:
1. Opening line: mirror their exact situation in one sentence — specific, not generic
2. Body: 3-4 short lines that show you understand their problem and hint
that a better way exists
3. Call to action: one low-pressure next step — a question, a comment prompt,
or a soft offer
Rules:
- Write like a human talking to another human — no hype, no big promises
- Be specific — vague is invisible
- The opening line must make one exact person think "that's me"
- No jargon
Emma pasted in the "problem aware" description from Step 1.
Here's what changed:
Here's what changed:
❌ Before: "Consistency is the key to building your personal brand on LinkedIn. Post regularly and your audience will grow."
✅ After: "Six months of posting and the right people still aren't finding you."
"That's not a consistency problem."
"It's a signal problem — your content isn't tuned to the exact person you want to reach."
"The fix isn't more posts. It's knowing who you're writing for before you write the first word."
"What stage of the journey are your best clients at when they first discover you?"
[Emma's AI sidekick filled in the remaining sections...]
Emma read it twice.
That opening line was something she could post that afternoon.
No editing needed.
🏆 Emma's results
Before:
Posts written for everyone — meaning they landed with no one
Flat engagement from peers, zero traction with potential clients
No way to tell if the problem was her content or her audience
After:
Two prompts surfaced her customer's exact inner voice — in 5 minutes
First post using the new method got 4 inbound DMs in 48 hours
Now writes every LinkedIn post matched to a specific stage — takes 10 minutes
Total time: 10 minutes. Not 6 months of guessing.
Her AI sidekick mapped the customer's mindset and wrote the first draft.
Emma made the final call on which stage to target. BAM.
Two prompts. Ten minutes.
Stop guessing what your customer is thinking — and start writing the post they've been waiting to read.
That's it, my fellow outliers!
Yours 'turning your expertise into income 10x faster' Vijay Peduru 🦸♂️