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Hey rebel solopreneurs 🦸♀️🦸♂️
A solopreneur spends two hours writing a LinkedIn post.
They follow the format of a top creator they admire.
They nail the structure. They nail the flow.
They post it. Three likes. Zero comments.
Here's the thing: the post wasn't bad. The voice was just borrowed.
When writing sounds like someone else, people feel it — even if they can't name it.
There's a way to find your natural voice in 10 minutes and write in it every time.
⛳️ Here's the scenario
Meet Maya.
Six years as a career coach for mid-level managers.
Growing email list. Starting to post on LinkedIn.
She wasn't short of ideas. She knew her stuff cold.
But every post she wrote felt off.
She'd read it back and think: "This sounds like something I'd read, not something I'd say."
She tried copying the style of accounts she admired.
Tried different formats. Tried writing fast, writing slow.
Still flat. Still forgettable.
One Friday evening, she was at a rooftop bar with a friend, killing time before dinner.
The guy at the table next to her was reading a stack of printed articles and scribbling notes in the margins.
Quiet. Glasses pushed up on his forehead. Intent.
She asked what he was doing.
Turned out he'd spent 15 years building ghostwriting businesses for some of the biggest names in tech and media.
(Maya nearly knocked over her wine.)
She explained the problem. He listened. Then he pulled out his phone, opened a notes app, and pasted in one of her posts.
❌ What Maya had: "Here are 3 things I wish I knew before I started coaching. First, your clients don't need more advice — they need better questions. Second, consistency matters more than creativity. Third, trust takes longer to build than you think."
✅ What it became: "In 2019, I sat across from a senior manager who had every plan memorised and still couldn't move. He didn't need smarter advice. He needed someone to ask the right question at the right moment. That was the day I stopped writing tips and started listening first."
Different category entirely.
"How did you do that?" Maya said.
He smiled and leaned back.
"Your voice isn't lost. You've never pinned it down. Most people write the way they think they're supposed to — not the way they actually think."
💡 First — every writer has a natural voice mix.
"It's made up of five types: Storyteller, Opinionator, Fact Presenter, Frameworker, and the F-Bomb Dropper. Every piece of content you publish blends these in a specific ratio. Your audience already has a preference for your ratio — you just don't know what it is yet."
"Dickie Bush and Nicolas Cole wrote about this in their ghostwriting work," he added. "Been using their five archetypes ever since."
💡 Second — once you know your mix, you can write in it on purpose.
"You take a post that's flat or borrowed. You paste it into your AI sidekick. You tell it your mix. It rewrites the piece in the voice your audience already responds to. Every time. In minutes."
He pushed his phone across the table.
"Two prompts. Run them in order. You'll know your voice and have a post ready to publish in 10 minutes."
Here's what each prompt does:
▶️ Prompt 1 — Find your voice mix: Looks at your best posts and shows you exactly which voice types you use most — and in what ratio.
▶️ Prompt 2 — Write in your voice: Takes a flat or borrowed piece of content and rewrites it in your exact voice mix — ready to publish.
Maya opened her AI sidekick and pulled up her last three LinkedIn posts.
🎯 Step 1: Find your voice mix
⏱️ 5 minutes
This prompt looks at your best content and tells you what your voice is made of — so you stop guessing every time you sit down to write.
You are my personal writing voice analyzer.
I'm going to give you three pieces of my best-performing content.
Analyze each one for the 5 Voice Archetypes below and tell me what percentage
of my writing falls into each one. Then describe my overall voice mix in
2-3 plain sentences.
The 5 Voice Archetypes:
1. Storyteller — uses dates, times, locations, real-life examples.
Phrases like "In 2019...", "The first time I...", "A few years ago..."
2. Opinionator — takes a strong stance on a topic.
Phrases like "There's a reason why...", "Never," "Always,"
"It's clear that..."
3. Fact Presenter — backs opinions with stats, studies, or data.
Phrases like "According to research...", "Studies show...",
"X% of people..."
4. Frameworker — gives the reader a step-by-step method they can use.
Phrases like "Here's how...", "A simple process...", "Step 1..."
5. F-Bomb Dropper — blunt, sarcastic, or uses strong language
to make a point.
Output format:
- A table with two columns: Voice Archetype | Percentage
- A 2-3 sentence plain-English description of my voice mix
Here are my three pieces of content:
Piece 1: {e.g. paste your first post here}
Piece 2: {e.g. paste your second post here}
Piece 3: {e.g. paste your third post here}
Maya pasted in three posts. The ones that had got more saves and replies than usual.
The results surprised her.
Here's what changed:
❌ Before: "Here are 3 things I wish I knew before I started coaching. First, your clients don't need more advice — they need better questions. Second, consistency matters more than creativity. Third, trust takes longer to build than you think."
✅ After: "Storyteller: 55%"
"Opinionator: 30%"
"Fact Presenter: 5%"
"Frameworker: 10%"
"F-Bomb Dropper: 0%"
"Your natural voice leads with personal stories and strong opinions. You write like someone who has seen things go wrong up close and isn't afraid to say so. Your audience responds when you share a specific moment and what it taught you — not when you list advice."
[Maya's AI sidekick filled in the remaining sections...]
55% Storyteller.
Maya stared at the screen.
She'd been writing 70% frameworks.
No wonder everything felt off — she'd been writing in the wrong voice the whole time.
Now she knew what her voice actually looked like.
Step 2 shows her how to write in it.
🔍 Step 2: Write in your voice
⏱️ 5 minutes
This prompt takes any post that feels flat or borrowed and rewrites it in your exact voice mix — so it sounds like you, every single time.
You are my personal writing voice mixer.
My voice mix is: {e.g. 55% Storyteller, 30% Opinionator,
10% Frameworker, 5% Fact Presenter}
Rewrite the text below using this exact mix.
Use the ratios as a guide — if I'm 55% Storyteller, most of the piece
should be grounded in a specific moment or experience.
Rules:
- Write like a real person talking to another real person — no jargon, no fluff
- No "Here are X things" lists unless the Frameworker percentage is high
- Be specific — vague is useless
- Keep it under 200 words
Text to rewrite:
{e.g. paste your flat or borrowed piece of content here}
Maya pasted in a post she'd been meaning to publish for weeks but couldn't get right.
Here's what changed:
❌ Before: "Consistency is one of the most important things in building a personal brand. If you show up every day, people will start to notice. It takes time, but it's worth it."
✅ After: "September 2021. I published 47 posts in a row with zero engagement.
No likes. No comments. One new follower — and that was my own test account.
I almost stopped. Didn't.
Post 48 got shared by someone with 40,000 followers. Not because it was better than the others.
Because it finally sounded like me."
[Maya's AI sidekick filled in the remaining sections...]
Maya read it back twice.
That was her voice.
The thing she'd been trying to find for eight months came out in five minutes.
🏆 Maya's results
Before:
Posts that followed other people's formats and fell flat
No idea why some posts worked and others got ignored
Writing that felt polished but didn't feel like her
After:
A clear voice mix: 55% Storyteller, 30% Opinionator — with a full breakdown
A ready-to-publish LinkedIn post written in her exact voice
A method she can use on every post she writes from now on
Total time: 10 minutes. Not 8 months.
Her AI sidekick looked at the patterns, found the mix, and did the rewriting.
Maya made the final call on what to publish. BAM.
Two prompts. 10 minutes.
You go from posts that sound borrowed to posts that sound like you — every single time.
That's it, my fellow outliers!
Yours 'helping solopreneurs skip the hard way of doing things' Vijay Peduru 🦸♂️