Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
The average solopreneur thinks their content isn't working because the ideas aren't good enough.
They're wrong — and the real reason is fixable in 10 minutes.
⛳️ Here's the scenario
Meet Emma.
She ran a freelance consulting practice helping small business owners fix their pricing.
She knew her stuff cold.
But her LinkedIn posts?
They all sounded exactly the same.
Same structure. Same rhythm. Same tone.
She'd post something, get a handful of likes, and move on.
Nothing ever stuck.
She knew the ideas were good.
She just couldn't figure out why they weren't landing.
So she kept rewriting the same posts over and over, hoping a different word choice would fix it.
(Spoiler: it never did.)
One Tuesday afternoon she was at the airport lounge, laptop open, rearranging the same paragraph for the fifth time.
The woman next to her glanced over.
Quiet. Focused. Typing fast.
"Writing content?" she asked.
Emma explained the problem.
The posts. The flatness. The rewrites that went nowhere.
The woman nodded.
Turned out she'd spent 15 years writing for some of the biggest personal brands in the business world.
She'd helped coaches, consultants, and course creators find voices that made their ideal readers stop and say "this person gets me."
(Emma nearly knocked over her coffee.)
She glanced at Emma's screen.
Then she asked Emma to read her last post out loud.
Emma did.
The woman typed for about 90 seconds.
Then she turned her laptop around.
❌ What Emma had: "Pricing is one of the most important decisions a small business owner makes. Many people undercharge because they don't know their worth. Here are three things to consider when setting your rates."
✅ What it became: "Most small business owners set their prices by looking at what their competitors charge. That's not pricing strategy — that's pricing panic. The number that actually matters is the one your ideal client pays when the pain is bad enough."
Same idea. Completely different feeling.
Emma stared at it.
"How did you do that in 90 seconds?"
The woman smiled.
"You're writing in your thinking voice. That's not the same as your reader's listening voice. There's a gap between those two things — and most people never close it."
She explained two things, slowly, like she was talking to someone who had never thought about writing voice before.
💡 First — your writing has one voice, but your readers have many.
Most people write the way they think.
But different readers hear the same words differently.
A frustrated reader reads differently than a curious one.
If your writing never changes shape, most readers bounce right off it.
The fastest way to see your own writing from the outside is to have your AI rewrite it in six different tones — so you can see which version sounds like the person your reader actually wants to follow.
💡 Second — once you find the right tone, you can write it for your exact reader.
Finding the right tone is only half the job.
The other half is making sure it lands for the specific person you're writing for.
A 55-year-old business owner reads differently than a 30-year-old solopreneur.
Once you know the tone that fits, you can have your AI tailor the final post for exactly who's going to read it.
She pulled a boarding pass out of her bag and wrote two prompts on the back.
"Run these in order. Ten minutes. You'll have a post that sounds like you — just better."
Here's what each prompt does:
▶️ Prompt 1 — Find your best voice: Takes your draft content and rewrites it in six different tones so you can see which version sounds like someone worth following — and borrow the best parts from each.
▶️ Prompt 2 — Write for your exact reader: Takes your chosen tone and builds the final publish-ready post around the specific person you're writing for — so it lands for them, not just for you.
Emma opened her AI sidekick and got to work.
🎯 Step 1: Find your best voice
⏱️ 5 minutes
Most people only ever hear their writing in one voice — their own.
This prompt shows you six different versions of the same idea, each written in a different tone.
A "tone" is the emotional temperature of your writing — whether it sounds blunt, warm, urgent, casual, or something else. Seeing six versions at once lets you spot which one sounds like the writer your ideal reader actually wants to follow.
You are my personal writing remixer.
Here is a piece of my writing:
{e.g. "Pricing is one of the most important decisions a small business
owner makes. Many people undercharge because they don't know their worth.
Here are three things to consider when setting your rates."}
Rewrite it in 6 different tones:
1. More direct and blunt
2. More warm and encouraging
3. More urgent and high-stakes
4. More conversational and casual
5. More confident and authoritative
6. More curious and questioning
For each version:
- Keep the core idea exactly the same
- Change only the tone — the emotional temperature of the writing
- Write like a human talking to another human
- Be specific — vague is useless
- Maximum 3 sentences per version
Label each version clearly: [Tone 1: Direct and blunt], [Tone 2: Warm and encouraging], etc.
Emma pasted in a post she'd been rewriting for a week.
The prompt came back with six versions — each one a different shape of the same idea.
She read through them.
Here's what changed:
Here's what changed:
❌ Before: "Delegation is the key to growing your business. When you do everything yourself, you limit how far you can go. Here are four ways to start letting go."
✅ After (Tone 1 — Direct and blunt): "You will hit a ceiling doing everything yourself. Every founder who scaled past six figures did one thing first: they stopped being the person who does the work and started being the person who runs the work. That shift is the whole game."
Emma liked the directness of tone one.
She liked the question at the end of tone six.
She combined them in her head.
For the first time in months, she could see the gap between how she was writing and how she could be writing.
But seeing the gap is only step one.
Step 2 closes it — by building the final post for the exact reader you have in mind.
🔍 Step 2: Write for your exact reader
⏱️ 5 minutes
Knowing your tone is only half the job.
The other half is making sure it lands for the specific person reading it.
Different readers hear the same idea very differently.
A 50-year-old business owner with 20 years of experience reads completely differently than a 30-year-old freelancer just starting out.
This prompt takes the tone you picked in Step 1 and builds a full, publish-ready LinkedIn post for exactly who you're writing for.
You are my personal writing remixer.
My chosen tone from Step 1: {e.g. direct and blunt, with a question at the end}
My content idea: {e.g. Most small business owners set their prices by looking
at what competitors charge — which is pricing panic, not pricing strategy}
My target reader: {e.g. freelance consultants in their 30s who are undercharging
and know it, but don't know how to fix it}
Write a complete LinkedIn post for this reader using this tone:
- Hook: one short, specific line that makes them stop scrolling
- Body: 3-5 short lines that develop the idea — one sentence per line
- Close: one line that either names the next step or asks a question they can't ignore
- No hashtags. No filler. No "let me know in the comments."
- Write like a human talking to one specific person
- Be specific — vague is useless
Emma filled in her target reader — freelance consultants in their 30s who knew they were undercharging but didn't know how to fix it.
Here's what changed:
Here's what changed:
❌ Before: "Pricing is important for your business. Many people undercharge because they haven't figured out their value. Consider three things when setting your rates: your time, your expertise, and the market."
✅ After: "You didn't undercharge because you don't know your worth."
"You undercharged because you set your price before the client felt the pain."
"Fix the sequence, not the number."
"Here's how to do it:"
Emma read it once.
She copied it without changing a word.
She posted it before her flight boarded.
🏆 Emma's results
Before:
Posts that sounded the same every week
Rewrites that went nowhere — same voice, different words
No idea why good ideas weren't landing
After:
Six tone options for any piece of writing in under 5 minutes
A publish-ready post built for her exact reader — not just her own thinking
First post using the new system got 4x her usual engagement
Total time: 10 minutes. Not another hour of rewrites.
Her AI sidekick handled the remixing and the tailoring.
Emma made the final call on which voice was hers.
BAM.
Two prompts. Ten minutes.
You go from flat, same-sounding content to a post that sounds like the best version of you — written for exactly the right person.
That's it, my fellow outliers!
Yours 'turning your expertise into income 10x faster' Vijay Peduru 🦸♂️