Scan time: 2-3 min / Read time: 4-5 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Someone reads a post.
They finish it, nod, maybe even save it.
Then they leave.
That's the whole interaction — and most solopreneurs let it happen every single day.
Here's the thing: every piece of content you write is worth something.
Not just the likes and comments.
The reader who finishes your post and thinks "I need more of this" is a buyer.
But if there's no next step — no signpost — they're gone.
Free content without a CTA is a leaky bucket.
You pour in the effort. It drains straight out.
There's a fix — and it takes 10 minutes.
🧩 You provide:
The topic you write about most (your main content area)
The name of a product or service you sell related to that topic
Who you're writing for (your target reader)
🍿 What you get:
First — 4 ready-to-post CTAs, one for each platform: X/Twitter, LinkedIn, Medium/Quora, and short-form posts
Then — a built-in recommendation telling you which CTA fits your audience best
Finally — a library of CTAs you can rotate every time you publish on that topic
These are short conversion lines — not full ads.
Post them in replies, bio links, article endings, and comment threads.
The best ones become your standard sign-off every time you publish.
⛳️ Here's the scenario
Lisa is a career coach for mid-level managers who want to move into director roles.
She writes LinkedIn posts three times a week — tactical advice on handling performance reviews, building visibility with senior leadership, and managing up.
The posts do well.
Comments, reposts, connection requests.
Her audience is growing.
But her DMs are quiet.
She has a coaching program. A good one.
Not one person from her LinkedIn posts had ever bought it.
Eight months of consistent posting.
Zero revenue from any of it.
One afternoon she was sitting on a park bench, laptop open, trying to write yet another post.
A woman sat down nearby and glanced at her screen.
"You write a lot," she said. "But you never ask for anything."
Lisa looked up.
The woman had spent fifteen years running content strategy for B2B companies.
She'd watched hundreds of creators build big audiences that never converted.
"Your readers like you," she said. "They just don't know you sell anything."
She pulled out a receipt from her bag and started writing.
❌ What Lisa had at the end of every post: "Nothing. The post ended and the reader moved on."
✅ What it became: "If this hit home, I put together a step-by-step guide on exactly how to position yourself for a director role — without waiting to be 'ready.' Link in the first comment."
Same topic. Same audience. But now the reader had somewhere to go.
One small line. Completely different outcome.
"Your CTA doesn't have to be a sales pitch," the woman said.
"It's just a signpost."
"Different platforms need different signposts — LinkedIn buries links, X rewards threads, Medium readers expect a recommendation at the end."
"One prompt. Four platforms. Done."
She pushed the receipt across.
"Dickie Bush and Nicolas Cole taught me this system," she added. "Been using it ever since."
Lisa opened her AI sidekick.
🎯 Step 1: Write your platform CTAs in one shot
⏱️ 10 minutes
This prompt takes your topic, your audience, and your product name — and outputs four ready-to-post CTAs, one for each platform where your content lives.
Here's what it produces:
❌ Before: "I write about career growth for managers. If you want more tips like this, follow me for more content."
✅ After: "X/Twitter CTA: If this thread worked for you and you want to go deeper on getting promoted to director, grab a copy of The Director Track. Inside you'll find 5 frameworks for positioning yourself before the conversation even starts. Enjoy.
LinkedIn CTA (first comment): If you want to accelerate your path to director, here's the resource I put together to get you there faster: [link to The Director Track]
Medium/Quora CTA: I've been writing about the manager-to-director gap for years. I even put together a complete guide — The Director Track — where I break down exactly why talented managers stall and what to do about it. Grab your copy here. DM me with any questions.
Short-form post CTA: I write often about career moves for managers. This year I put together The Director Track — a guide on how to go from invisible middle manager to someone leadership actively fights to promote. (Link in bio if you want it.)"
Recommended: The LinkedIn comment version — mid-level managers live on LinkedIn, and a clean link drop in the first comment gets seen by everyone who reads the post without triggering the algorithm penalty for links in the main copy.
Here's the prompt that did that:
I need help writing CTAs for my product using 4 platform-specific templates.
My topic: {e.g. career growth for mid-level managers}
My target audience: {e.g. managers who want to become directors in the next 12 months}
My product name: {e.g. The Director Track}
One-line product description: {e.g. a step-by-step guide for going from middle manager to director}
Write one CTA for each of these 4 formats:
1. X/Twitter CTA — for the end of a thread or a reply to a popular tweet:
"If you enjoyed this and want to go further on [TOPIC], grab a copy of [PRODUCT NAME].
Inside you'll find [NUMBER] frameworks for solving [MAIN PROBLEM].
Enjoy!"
2. Short-form post CTA — for atomic essays, newsletters, or short posts:
"I write often about [TOPIC]. This year I put together [PRODUCT NAME] where I explain
[PROBLEM, SOLUTION, OUTCOME].
(Link in my bio.)"
3. Medium/Quora CTA — for long articles or Q&A answers:
"Did you enjoy this? I've even written a guide on this exact topic.
Click here to grab your copy of [PRODUCT NAME].
DM me with any questions — I'd love to hear from you."
4. LinkedIn CTA — for the first comment of any post on this topic:
"If you want to accelerate your learning on [TOPIC], here's the resource
I put together to get you started: [link to product page]"
Rules:
- Keep every CTA under 40 words
- No hype words — no "game-changing", "transform", "unlock"
- Write like a human talking to another human
- Make the benefit crystal clear — what does the reader get?
Finally — review all 4 CTAs above and pick the single best one
for my specific audience.
Tell me which platform CTA you picked and explain in 2-3 sentences
why it will work best for them.
Lisa ran it for every product in her library.
Three products.
Twelve CTAs.
Done in 30 minutes.
Wild, right?
Now every post she publishes has somewhere to send the reader.
🏆 Lisa's results
Before:
Posts getting engagement but zero product clicks
Audience growing, revenue flat
Eight months of free content with nothing to show for it
After:
4 platform-ready CTAs for each product — rotated into every post
First coaching inquiry came in the same week she added the LinkedIn CTA
Free content now actively sends readers to her paid offers
Total time: 10 minutes. Not 8 more months.
Her AI sidekick wrote every CTA variation and told her which one to lead with.
Lisa just copied, posted, and let the signposts do the work. BAM.
One prompt.
Four CTAs.
Every piece of content you've already published now has somewhere to send the reader.
That's it, my fellow outliers!
Yours 'helping you earn more by doing way less' Vijay Peduru 🦸♂️