Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs post content three times a week. They write about their topic. They tag the right people. They hit publish.
Then the likes trickle in — two, three, maybe five. Nobody comments. Nobody DMs. The post disappears into the feed.
Here's the thing most people don't realize: the problem isn't the writing.
It's what the writing is about.
Every content slot you fill with a generic topic is a slot that could have spoken directly to the one person about to DM you.
Generic content gets generic results. Content that answers the exact question your reader is asking today — that's what gets the DM.
There's a way to find those questions in 20 minutes.
🧩You provide:
Your target reader — one specific type of person (e.g. "a freelance web designer trying to land their first retainer client")
Your topic or area of expertise (e.g. "LinkedIn content for freelancers")
🍿 What you get:
First — 10 questions your target reader is genuinely asking about your topic right now
Then — a ready-to-use headline for each question, built to stop the scroll
Finally — a month's worth of resonance content angles you can write immediately
These are topic angles and headlines — not finished posts. Pick the three that hit hardest and write those first. The rest become your content calendar for the month.
⛳️ Here's the scenario
Marcus ran a LinkedIn growth coaching business. He helped freelancers and consultants build an audience — from zero to their first 1,000 followers. He attracted clients through his own posts and word of mouth.
He posted five times a week. Every post got 10-15 likes. No one was sharing it. No one was DMing him.
He knew his stuff cold. He just couldn't figure out why nobody seemed to care.
He was at a hotel lobby killing time before a client call. The woman next to him was reading something on her iPad — fast, like she'd studied it five times already.
"What are you reading?" he asked.
"A post that went viral in my niche," she said. "Trying to understand why it hit."
She turned out to be a content strategist who'd spent 15 years building audiences for niche B2B brands. (Marcus nearly knocked his coffee over.)
She read his latest post in three seconds.
❌ What Marcus had written: "5 ways to grow your LinkedIn audience as a freelancer. Post consistently. Engage with others. Share your knowledge. Be authentic."
✅ What it became: "You've been posting for 3 months. Still no clients from LinkedIn. Here's why nobody's reaching out — and it's not your follower count. [The fix takes 20 minutes →]"
Same topic. Same expertise. One of those makes the right person stop mid-scroll.
"You're writing about your topic," she said.
"Your reader wants you to write about their problem."
"There's a framework called the Six Thinking Hats — de Bono's work. It forces your AI sidekick to look at your reader's situation from six angles at once. Facts. Emotions. Risk. Benefits. Creative angles. Process. Six types of questions in one prompt."
"Dickie Bush and Nicolas Cole call this resonance content," she added. "I've used this approach for years with B2B clients."
"Pair it with a headline formula that packages each question as a scroll-stopper. You have a month of content before lunch."
She pulled out the paper sleeve from her hotel keycard and scribbled two things on it.
"One prompt. Runs both steps in sequence. Go."
Marcus opened his laptop.
🎯 Step 1 & 2: Find the questions — then make them headlines
⏱️ 20 minutes
This prompt steps into your reader's shoes using the Six Thinking Hats framework. Then it turns every question into a ready-to-use headline.
Here's what it produces:
❌ Before: "5 tips for growing your LinkedIn audience. Post every day. Use hashtags. Engage with others. Be consistent."
✅ After: "Why your LinkedIn posts get likes but never clients — and the one thing that fixes it The 3 emotions that make freelancers give up on LinkedIn — and how to flip them into posts that get DMs What most LinkedIn growth advice gets wrong for consultants who hate hustle culture The biggest risk of posting generic content nobody warns you about 5 proven angles freelancers use to get clients from LinkedIn without feeling salesy How to build a month of LinkedIn content in one hour — even if you have no ideas today"
[Marcus's AI sidekick filled in the remaining sections...]
Here's the prompt that did that:
My target reader: {e.g. a freelance web designer trying to land
their first retainer client}
My topic: {e.g. LinkedIn content strategy for freelancers}
My credentials and context: {e.g. I've helped 40 freelancers
land retainer clients using LinkedIn — I focus on
service businesses with no ad budget}
Step 1 — Imagine you ARE my target reader exactly as described.
Using the Six Thinking Hats framework, generate 10 questions
you would ask about my topic.
Cover all 6 hats:
- White hat (facts): What do I need to know?
- Red hat (emotions): What do I feel or fear?
- Black hat (risks): What could go wrong?
- Yellow hat (benefits): What's the upside?
- Green hat (creative): What new approach might work?
- Blue hat (process): How do I actually do this step by step?
Make the questions hyper-specific — not "how do I grow on
LinkedIn?" but "why do my posts get likes but never inquiries?"
Be specific — vague is useless.
Step 2 — For each of the 10 questions, write an irresistible
headline using this exact formula:
- A number (e.g. 3, 5, 7)
- The WHO (the specific reader type)
- The WHAT (tips / mistakes / steps / reasons / lessons)
- The WHY (the outcome they want)
- A "twist the knife" line (1-2 extra benefits or consequences)
Write like a human talking to another human.
No jargon. No "transform your life."
Keep each headline under 20 words.
Finally — review all 10 headlines and pick the single best one
for my specific reader.
Tell me which one you picked and explain in 2-3 sentences
why it will resonate most with them.
Marcus ran the prompt. He had 10 questions and 10 headlines in under four minutes.
He stared at the list. Every headline felt like something his ideal client would screenshot and send to a friend.
Wild, right?
🏆 Marcus's results
Before:
Posts about his topic — not his reader's actual questions
10-15 likes per post, no DMs, no inquiries
Starting every week staring at a blank content calendar
After:
10 resonance content headlines ready to write
First post from the new list got 3 DMs in 48 hours
A full month of content planned in 20 minutes
Total time: 20 minutes. Not a month of trial and error.
His AI sidekick handled the audience research and headline writing. Marcus picked the angles that fit his voice and got to work. BAM.
That's 10 resonance headlines — questions your exact reader is already asking, packaged to make them stop.
Pick the three that hit hardest. Write those first. The rest become your calendar.
That's it, my fellow outliers!
Yours 'helping you work less and earn more with AI' Vijay Peduru 🦸♂️