Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs spend 30 minutes writing a post. They spend zero minutes asking whether it says something different.
That's the problem — because 80% of posts in any niche say the exact same thing.
Different words. Same ideas. Same angles. Same advice.
If your post looks identical to every other post in your niche, the reader has no reason to stop on yours.
The writers who grow fastest aren't the best writers. They're the ones who say things nobody else thought to say.
There's a way to find those angles in 5 minutes — before writing a single word.
🧩 You provide:
A topic you want to write about (e.g. "morning routines", "pricing your services", "managing your time")
🍿 What you get:
First — a list of the most common, overused angles everyone is already writing about your topic
Then — 7 completely different angles that break the pattern, each under 15 words
Finally — the single strongest angle with a short explanation of why it will work for your specific audience
These are content angles — not finished posts.
Post the strongest one and watch how it lands compared to your usual content.
The ones that do well are the ones worth expanding into long-form content later.
⛳️ Here's the scenario
Nina runs a one-person HR consulting practice.
She helps founders of small businesses keep their best people without competing on salary.
She grows her client list through LinkedIn.
She posted three times a week for two months. Solid advice. Clean writing. Helpful tips.
Eleven likes on a good week. Mostly from other HR consultants — not the founders she was trying to reach.
One afternoon she was working from a coffee shop, staring at a half-written post about retention strategies.
The woman next to her glanced over.
Quiet. Headphones around her neck.
"You write for LinkedIn?" she said.
Nina explained. The consulting. The posting. The silence.
The woman nodded slowly.
Turned out she'd spent 15 years coaching writers for major publications — and the last 5 building content systems for solopreneurs. (Nina nearly choked on her flat white.)
She glanced at Nina's draft.
❌ What Nina had written: "5 retention strategies every small business owner should know.
Regular 1-on-1s. 2. Clear growth paths. 3. Competitive pay..."
✅ What it became: "The cheapest retention strategy most founders ignore: knowing your employee's five-year plan before they do."
Same topic. Completely different angle.
Nina stared at it.
"How did you do that?"
The woman smiled.
"Dickie Bush and Nicolas Cole teach a framework called The Tequila Test," she said.
"I've been using it ever since."
"Google any topic — 'employee retention', 'morning routines', whatever. The first 20 results all say the exact same thing.
That's the safe zone. That's where boring content lives."
"The Tequila Test asks one question: what's the one thing nobody on page one would ever say? The moment you name it — people stop scrolling."
She pulled out a folded receipt and slid it across the table.
"One prompt. Run it before you write anything."
Nina opened her AI sidekick and got to work.
🎯 Step 1: Find the angles nobody is writing
⏱️ 5 minutes
This prompt runs the Tequila Test on any topic.
It maps out the boring obvious territory first. Then it forces the AI to find angles that break the pattern completely.
Here's what it produces:
❌ Before: "5 retention strategies every small business owner should know.
Regular check-ins. 2. Clear career paths. 3. Flexible work..."
✅ After: "THE COMMON ANGLES (what everyone says): • Offer competitive pay • Create clear career paths • Run regular 1-on-1s • Improve company culture • Provide growth opportunities • Recognise good work • Offer flexible hours
THE DIFFERENT ANGLES (what nobody says):
• Tell your employee their own future before they do
• The first thing a leaving employee Googles — and how to be there • Why your best people don't quit for money (they quit for certainty) • The $0 retention strategy that works better than a raise • Stop trying to compete with big companies. Do this instead. • What one honest conversation saves you in a year of recruiting • The meeting most managers never schedule — and why it matters
STRONGEST ANGLE: 'Why your best people don't quit for money (they quit for certainty)' — This changes the whole retention conversation from pay (where small businesses can't win) to certainty (where they can). Your audience of small business founders will feel seen immediately."
[Nina's AI sidekick continued with a short note on how to turn the angle into an opening line...]
Here's the prompt that did that:
Topic: {e.g. employee retention for small businesses}
My audience: {e.g. founders of companies with 5-20 employees}
Run The Tequila Test on my topic.
Step 1 — Map the safe zone:
List 7 things most people say about this topic online.
These are the overused angles, common advice, and obvious takes.
Format: bulleted list, 15 words or less per bullet.
Step 2 — Break the pattern:
Don't use anything from Step 1.
Instead, list 7 completely different angles — something nobody on
the first page of Google would say.
These can solve an obvious problem in a non-obvious way, or name
a non-obvious problem entirely.
Format: bulleted list, 15 words or less per bullet.
Step 3 — Pick the strongest one:
Review all 7 angles from Step 2.
Pick the single strongest angle for my specific audience.
Explain in 2-3 sentences why it will work better than anything
in Step 1 for them.
Nina ran it on three topics in a row.
She had more fresh angles in 15 minutes than in two months of posting.
"I've been writing inside the safe zone this whole time," she said out loud.
Not even kidding — that was the shift.
Wild, right?
🏆 Nina's results
Before:
Posts repeating the same HR advice as everyone else in her niche
Eleven likes on a good week — mostly from other consultants, not founders
Two months of consistent posting with nothing to show for it
After:
A 5-minute process for finding a fresh angle before writing any post
First new-angle post got 3x her usual engagement in 48 hours
Two direct messages from founders — the exact audience she was trying to reach
Total time: 5 minutes. Not two more months of guessing.
Her AI sidekick mapped the whole boring territory in seconds. Nina picked the one angle nobody else had claimed. BAM.
One prompt. Five minutes. You go from recycling the same angles as everyone else to writing the post in your niche that actually makes people stop.
That's it, my fellow outliers!
Yours 'finding high-potent AI shortcuts so you work less' Vijay Peduru 🦸♂️