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Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs write their ad copy the same way they write their offer page.
They list what's included.
"6-week program. Weekly calls. Personalised action plan."
Three weeks later — eleven likes, zero inquiries, no idea why.
The offer wasn't the problem.
The words were.
There's a three-step fix that takes 15 minutes.
⛳️ Here's the scenario
Meet Marcus.
Eight years in corporate sales.
Finally went solo six months ago.
He packaged everything he knew into a single offer — 6-week 1-on-1 coaching to help new solopreneurs land their first paying client.
He knew this stuff cold.
He'd done it himself.
He'd helped a dozen colleagues do it.
But every ad he wrote read like a brochure.
"6-week coaching program. Weekly calls. Personalised action plan. DM to apply."
He posted it three times.
Boosted it once.
Eleven likes. Zero inquiries.
He was working from his hotel lobby one afternoon — laptop open, staring at the same dead ad — when the man at the next table glanced over.
Quiet. Unhurried.
Reading a dog-eared paperback.
"Mind if I ask what you're trying to sell?" he said.
Marcus explained.
The coaching. The offer. The silence.
The man nodded and turned to look at Marcus's screen.
Turned out he'd spent 30 years writing ads for billion-dollar brands — Michelin, Burger King, Siemens.
(Marcus nearly knocked his coffee off the table.)
He pulled out a hotel notepad and rewrote Marcus's ad on the spot.
❌ What Marcus had: "6-week coaching program. Weekly calls. Personalised action plan. Everything you need to grow your business. DM to apply."
✅ What it became: "Three months in and still no clients. That's not bad luck — that's a missing plan. In 6 weeks, you'll know exactly who to reach out to, what to say, and how to close without feeling salesy. No more guessing. [Here's how it works →]"
Same offer. Completely different feeling.
"Dan Nelken wrote about this — making the reader feel it instead of listing it," he said. "Been using it for 30 years."
"How did you do that?" Marcus said.
The man leaned back and explained three things — slowly, like he was talking to someone who'd never thought about ads before.
💡 "First — your reader doesn't care what your offer includes.
They care what their life looks like after buying it.
You're selling weekly calls.
You should be selling the feeling of finally knowing what to do."
💡 "Second — your reader has already tried other things before finding you.
YouTube videos. Free guides. Doing it alone.
Name exactly what went wrong with each one.
Make every other option feel like the wrong choice."
💡 "Third — the people closest to buying aren't doubting you.
They're doubting themselves.
They're thinking 'this probably won't work for my specific situation.'
Write an ad that hears that thought — and answers it honestly."
Then he tore the top sheet off the notepad and slid it across the table.
"Three prompts. Run them in order.
You'll have a complete ad — headline, body, call to action — in 15 minutes."
Here's what each prompt does:
▶️ Prompt 1 — Features to feelings: Takes every feature of your offer and builds a full ad around what it actually does for your reader.
▶️ Prompt 2 — Make other options painful: Names exactly what's going wrong with every option your reader has already tried — so your offer becomes the obvious choice.
▶️ Prompt 3 — Handle the silent doubt: Writes an ad that speaks directly to the quiet voice saying "this probably won't work for me" — and flips it.
Marcus opened his AI sidekick and got to work.
🎯 Step 1: Turn features into feelings
⏱️ 5 minutes
This prompt takes every feature of your offer and builds a complete ad around what it actually does for your reader — not what it includes.
My offer: {e.g. 6-week 1-on-1 coaching to help new solopreneurs land their first paying client}
My target reader: {e.g. people who just went solo and have no idea how to get clients}
My features: {e.g. weekly calls, personalised action plan, email support between sessions}
For each feature, write a complete ad:
1. Headline: a specific situation my reader has lived through
2. Body: 2-3 lines expanding the benefit — what changes for them, and why it matters
3. Call to action: one clear next step, no hype
No jargon. No "transform your life."
Write like a human talking to another human.
Be specific — vague is useless.
The prompt came back with almost exactly what the man had sketched on the notepad.
Marcus read it twice.
That was the exact fear his ideal reader had.
He'd never once said it out loud in an ad.
But a great ad doesn't just sell your offer — it also makes every other option look like the wrong call.
That's Step 2.
Here's what changed:
❌ Before: "Weekly calls included. Stay on track with expert guidance every step of the way."
✅ After: "Most solopreneurs spend months watching free videos and still don't know what to do on Monday morning."
"That changes in week one."
"You'll leave every call with a specific action — not a list of things to think about."
"[Start here →]"
🔍 Step 2: Make every other option feel painful
⏱️ 5 minutes
This prompt names exactly what goes wrong with every option your reader has already tried — and turns that into a complete ad that makes your offer the obvious choice.
My offer: {e.g. 6-week coaching to land first paying client}
My target reader: {e.g. new solopreneurs with no clients yet}
1. List 4 things my reader tries instead of hiring me — include "figuring it out themselves"
2. For each option, name the exact moment things go wrong — not "it takes too long"
but the specific painful situation
3. For the 2 most painful moments, write a complete ad:
- Headline: the painful moment + the emotion it causes
(pick from: frustration, fear, embarrassment, exhaustion)
- Body: 2-3 lines that say "I know exactly how this feels"
and hint that there's a better way
- Call to action: one clear next step
Marcus knew his readers had tried everything before finding him.
Free guides. YouTube. Posting daily and hoping someone would reach out.
He needed an ad that called that out honestly.
Here's what changed:
❌ Before: "Better than watching YouTube videos about getting clients. Real coaching. Real results. Book a call."
✅ After: "You've watched every free video on getting clients."
"You still don't have one."
"Free content tells you what to do — not why it's not working for you specifically."
"That's what the first call is for. [Let's find your specific roadblock →]"
But there was still one thing stopping people from clicking.
A quiet doubt in the back of their head.
Step 3 handles that.
🧠 Step 3: Handle the real reason they're not buying
⏱️ 5 minutes
An objection is the quiet thought your reader has right before they close the tab.
This prompt finds the most common one, digs out the real fear underneath it, and writes a complete ad that flips it.
My offer: {e.g. 6-week coaching to land first paying client}
Main objection: {e.g. "I'm not sure coaching will work for my specific situation"}
1. Write the objection in my reader's exact words and tone
2. Explain in 1-2 lines why this feeling makes complete sense
3. Name the real reason they're stuck — one honest sentence
4. Write a complete ad:
- Headline: acknowledge the objection directly — no arguing
- Body: 2-3 lines that reframe the real problem and hint at a better way — no hype, no big promises
- Call to action: one low-pressure next step
Marcus knew the biggest reason people didn't buy wasn't price.
It was doubt.
"My situation is different. This probably won't work for me."
He needed an ad that spoke directly to that thought.
Here's what changed:
❌ Before: "Coaching works for everyone — no matter your niche or experience. Flexible program tailored to your situation. Let's chat and see if it's a fit."
✅ After: "'My situation is different' is the most expensive thought a solopreneur can have."
"It's not that your situation is too unique for coaching — it's that you haven't seen a plan built specifically around you yet."
"That's exactly what the first call is for."
"No pitch. Just a plan. [Book the call →]"
That hit home.
Marcus had said "my situation is different" to himself before starting too.
Now he could answer it in an ad.
🏆 Marcus's results
Before:
Ads that listed features nobody cared about
11 likes. Zero inquiries. Three weeks of silence.
No idea why his offer wasn't landing
After:
3 complete ads — headline, body, call to action — ready to post
First inquiry arrived 4 days after running the new copy
Two paying clients signed within the first month
Total time: 15 minutes. Not 3 days.
His AI sidekick handled the heavy lifting — finding the right benefits, naming the right pain, flipping the right objection.
Marcus made the final creative call. BAM.
Three prompts. 15 minutes.
You go from blank page to complete ad copy — headline, body, call to action — that makes the right person stop and say "this is for me."
That's it, my fellow outliers!
Yours 'helping you work less and earn more with AI' Vijay Peduru 🦸♂️