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Hey rebel ideapreneurs 🦸♂️🦸♀️
Cole writes a weekly newsletter about backyard grilling and live-fire cooking.
He started it for one simple reason. A great cookout shouldn't take a pitmaster's years of practice.
His pitch is simple: anyone can run a grill that makes the neighbors wander over.
And his readers? They want exactly that — smoke and char, no guesswork.
⛳️ Problem:
Cole sells a $99 course in his newsletter.
But sales only show up during launch week.
So he goes quiet for two months to "perfect" the next launch.
Then he drops seven emails in seven days.
Three people buy.
Six unsubscribe. Ouch.
The rest of the year, his offer page just sits there empty.
His struggle: how to make sales every week, not just during launches.
🔥 The recipe
➡️ The trust-stack revenue method
Think of how a corner shop earns its money.
Not one giant sale a year. A few small sales every single day.
Turns out a solo business works the same way.
That's what Justin Welsh figured out.
His one-person business cleared $10M without a single employee.
His take: most solo folks treat selling like one big event.
They go quiet, build hype, drop a launch, then go quiet again.
The math never works.
So Welsh swapped the launch for a daily rhythm of three small moves.
Show up. Ask gently. Price for impulse.
And get this — those three keep selling while you sleep.
No hype, no countdown. Just one small, low-priced offer in the flow.
That quiet rhythm has sold over $3 million in courses. Wild, right?
🚗 The steps
📣 Step 1 — Show up daily on one platform.
Picture the baker who opens at 6am every morning, rain or shine.
The regulars trust him because he's always there.
Your readers are the same — they trust the person who keeps showing up.
Cole picks Instagram. One grilling tip photo every weekday morning.
60-second caption. Posted before his first cup of coffee.
👋 Step 2 — Drop one gentle ask per week inside the value.
Think of a friend who quietly mentions their side project over coffee.
No pitch, no pressure — just a soft "hey, this exists."
That's the ask. One easy line, not a sales blast.
Cole drops his in Thursday's newsletter — a P.S. pointing to his $99 course.
Same line, four variations a month.
So it never feels like a blast.
💸 Step 3 — Price for impulse, not for prestige.
Think of the gum by the checkout counter.
Cheap enough that you grab it without a second thought.
Your offer wants that same easy yes.
Cole keeps his $99 mini-course right at that impulse price.
He does NOT bump it to a $2,000 cohort hoping for fancier sales.
Three small moves, done daily. The same readers buy at their own pace.
And the sales? They stop being big events and become a quiet weekly hum.
The prompt below will build your Trust-Stack revenue plan using all three moves.
You just tell it your offer, your price, and how often you post now.
🧸 Daily presence + gentle ask + impulse price = sales without launches.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My offer (the one thing I'm selling — name it, describe it in one paragraph, and say what the buyer walks away with):
{e.g. a $99 mini-course teaching backyard cooks how to run a charcoal grill — 8 short video lessons, one temperature cheat sheet, one weekend cookout plan}
My current price (what I charge today plus a note on how it's converting):
{e.g. $99 flat — 2-3 sales a month, mostly during launch weeks, almost nothing in between}
How often I post now (the channels and rhythm I'm already on — even if it's inconsistent):
{e.g. one weekly newsletter on Thursdays, sporadic Instagram posts, occasional Reels}
For Audience: {e.g. backyard cooks who burn the chicken and want smoke and char without the guesswork}
For Outcome: {e.g. a one-page Trust-Stack revenue plan I can paste into Notion and run for the next 30 days}
Outputs:
1. My daily-presence shape — the one channel I commit to, the post length, the time of day, and a 5-post template I can fill in this week. No more than 30 minutes per post.
2. My gentle weekly CTA — one CTA line I drop once a week inside the value content. Write 4 variations I can rotate over a month so it never feels like a blast.
3. My impulse-price check — does my current price let a happy reader say yes without a sales call? If yes, keep it. If no, suggest a lower entry tier and a one-line reason it'll compound via word-of-mouth.
4. My 30-day sales-by-day map — Monday-to-Sunday for 4 weeks. What I post, where the CTA lives, and one tiny metric to watch.
5. The one thing I should STOP doing — the launch tactic or weekly habit stealing time from the daily rhythm.
Then explain in 2 sentences why these three moves together produce more steady weekly sales than one big launch a quarter.
It starts with one channel you show up on every single day.
Then comes the gentle weekly nudge — one soft line, no big launch.
And the sales? A quiet weekly hum that earns while you sleep.
That's it, my fellow anti-status-quo-ers!
Yours 'helping ideapreneurs skip years of frustration' Vijay Peduru 🦸♂️