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Hey rebel ideapreneurs 🦸♂️🦸♀️
Cole writes a weekly newsletter about backyard grilling and live-fire cooking.
He started it because a great cookout shouldn't take a pitmaster's years of practice.
He believes anyone can run a grill that makes the neighbors wander over.
His readers get it — they want smoke and char without the guesswork.
⛳️ Problem:
Cole offers a $99 course in his newsletter, but sales only come during launch week.
So he goes quiet for two months to "perfect" the next launch.
Then he drops seven emails in seven days. Three people buy. Six unsubscribe.
The rest of the year, his offer page sits empty.
His struggle: how to make sales every week, not just during launches.
🔥 The recipe
➡️ The trust-stack revenue method
Justin Welsh is the LinkedIn-first solopreneur.
His one-person business cleared $10M without a team.
He argues most solo entrepreneurs treat selling like an event — one big launch, then silence.
They go quiet, build hype, drop a launch, then go quiet again.
The math never works.
Welsh's argument: replace the launch with a daily rhythm of three small moves.
Show up. Ask gently. Price for impulse.
The trio compounds while you sleep.
While others vanish, then drop a big launch, Welsh just shows up daily.
No hype, no countdown — one small, low-priced offer in the flow.
That quiet rhythm has sold over $3 million in courses.
🚗 The steps
📣 Step 1 — Show up daily on one platform.
Pick one channel. Post 15-60 minutes of value daily for the same readers.
Cole picks Instagram.
One grilling tip photo every weekday morning before his day job.
60-second caption.
Posted before his first cup of coffee.
👋 Step 2 — Drop one gentle ask per week inside the value.
Not a sales blast. One line that reminds readers the offer exists.
Cole drops his in Thursday's newsletter: a P.S. pointing to his $99 course.
Same line, four variations a month, so it never feels like a blast.
💸 Step 3 — Price for impulse, not for prestige.
Keep one offer cheap enough that a happy reader says yes instantly.
Cole's $99 mini-course is at the impulse price.
He keeps it.
He does NOT bump it to a $2,000 cohort hoping for prestige sales.
Three small moves done daily. Same readers buy at their own pace.
Sales stop being events and start being a quiet weekly hum.
The prompt below will build your Trust-Stack revenue plan using all three moves.
You just tell it your offer, your price, and how often you post now.
🧸 Daily presence + gentle ask + impulse price = sales without launches.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My offer (the one thing I'm selling — name it, describe it in one paragraph, and say what the buyer walks away with):
{e.g. a $99 mini-course teaching backyard cooks how to run a charcoal grill — 8 short video lessons, one temperature cheat sheet, one weekend cookout plan}
My current price (what I charge today plus a note on how it's converting):
{e.g. $99 flat — 2-3 sales a month, mostly during launch weeks, almost nothing in between}
How often I post now (the channels and rhythm I'm already on — even if it's inconsistent):
{e.g. one weekly newsletter on Thursdays, sporadic Instagram posts, occasional Reels}
For Audience: {e.g. backyard cooks who burn the chicken and want smoke and char without the guesswork}
For Outcome: {e.g. a one-page Trust-Stack revenue plan I can paste into Notion and run for the next 30 days}
Outputs:
1. My daily-presence shape — the one channel I commit to, the post length, the time of day, and a 5-post template I can fill in this week. No more than 30 minutes per post.
2. My gentle weekly CTA — one CTA line I drop once a week inside the value content. Write 4 variations I can rotate over a month so it never feels like a blast.
3. My impulse-price check — does my current price let a happy reader say yes without a sales call? If yes, keep it. If no, suggest a lower entry tier and a one-line reason it'll compound via word-of-mouth.
4. My 30-day sales-by-day map — Monday-to-Sunday for 4 weeks. What I post, where the CTA lives, and one tiny metric to watch.
5. The one thing I should STOP doing — the launch tactic or weekly habit stealing time from the daily rhythm.
Then explain in 2 sentences why these three moves together produce more steady weekly sales than one big launch a quarter.
One quiet weekly hum instead of a launch week.
One readership that hears about the offer without flinching.
One price that earns yeses while you sleep.
That's it, my fellow anti-status-quo-ers!
Yours 'helping ideapreneurs skip years of frustration' Vijay Peduru 🦸♂️