Scan time: 2-3 minutes / Read time: 3-5 minutes
Howdy rebel ideapreneurs 🦸♂️🦸♀️
Charlotte hosts a weekly podcast for personal trainers who want more clients.
She started it because great trainers stay invisible while loud ones win.
Her pitch is simple: one real client story beats any sales pitch.
And her listeners? They know the feeling — great at training, lost at marketing.
⛳️ Problem:
Charlotte packs every episode with twelve tips on form, programming, retention.
Clean bullets. Solid facts. Twelve takeaways every Wednesday.
But it all sounds like a textbook read aloud — short, factual, forgettable.
Downloads slip. Zero shares. Ouch.
Her problem: how to wrap her expertise in a story trainers actually remember.
🔥 The recipe
➡️ Data in, story out
Think of a chef with a fridge full of fresh ingredients.
Raw, those ingredients just sit there.
Nobody's impressed by a cold onion.
Cooked into one dish, though? Now people line up.
That's what Sahil Bloom figured out about ideas.
He writes The Curiosity Chronicle, read by over 800,000 people each week.
His book, The 5 Types of Wealth, is a New York Times bestseller.
His take: the world-changers he's met aren't the smartest in the room.
They're great at two things only.
They gather the raw data.
Then they cook it into a story anyone can repeat.
The data is your raw expertise.
The story is the dish that makes it travel.
And get this — Bloom ran it on his own messy truth.
He'd noticed something: put yourself out there more, and more luck finds you.
True, but forgettable — just a cold onion.
So he cooked it into a name: "luck surface area."
Suddenly it was repeatable, and the idea reached over a million people.
🚗 The steps
📊 Step 1 — List your raw data.
Picture cleaning out your junk drawer onto the table.
Old receipts, dead batteries, that one weird key. A messy pile.
Your expertise has a drawer like that too.
Dump it out.
Charlotte counts two years of interviewing trainers.
Forty guests. Hundreds of client stories. One pattern surfacing.
The same moment, again and again — a client almost quitting at session two.
🧠 Step 2 — Pull the one pattern only you can see.
A regular at a diner knows things the menu never says.
Which booth wobbles. When the good pie comes out. Who tips well.
You've watched your space that closely.
Name what only you'd notice.
Charlotte's pattern: clients who show up for session two almost always stay two years.
The first session could go either way.
Book a second, and they're committed.
🎬 Step 3 — Wrap the pattern in one scene.
A weather report says "rain expected."
You forget it instantly.
But "I got soaked walking the dog at dawn"? You can see it.
One real scene beats a fact every time.
So pick the scene.
Charlotte retells what one guest, a trainer named Dana, lived through.
A client texted at 11pm: "I don't think this is for me."
The next morning, the client showed up anyway.
Two years later, she's still training with Dana.
The episode gets shared forty-two times in a week. Now we're talking.
Anyone can list what they know.
Almost nobody turns it into a story the reader retells over dinner.
The prompt below turns one tip into a story using all three moves.
List the data, name the pattern, wrap it in one scene.
You just tell it the messy pile of stuff you already know.
🧸 Raw data + one true scene = a story they actually remember.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My raw data (the messy pile — every project, every mistake, every weird specific moment from my work I keep coming back to; the more uneven and specific, the better):
{e.g. eight years coaching new managers at a tech company, two teams I inherited that were broken, one VP who cried in a 1:1, four hires I regretted, the one direct-report who is now a CEO}
My space (the topic area I write about online):
{e.g. first-time manager coaching}
For Audience: {e.g. senior individual contributors who just got promoted to manager and are quietly panicking in their first ninety days}
For Outcome: {e.g. one episode segment that wraps a tip in a scene, plus three opening hooks I can reuse for posts}
Outputs:
1. My one-line POV — the pattern only I can see, written as one declarative sentence in plain words. No jargon. No "transform your career."
2. My story arc in three short beats — Setup (the scene, one specific Tuesday), Turn (the moment the pattern showed up), Lesson (what that proved). Each beat is 2-3 lines. The whole arc reads in under sixty seconds.
3. Three opening hooks built from the scene — one for a post, one for a newsletter intro, one for a podcast or video. Each hook is one line and drops the reader inside the scene.
4. The one piece of "raw data" from my list that I should STOP teaching as a fact and START telling as a story.
Then pick the strongest of the three hooks and explain in two sentences why it could only have come from me.
One pile of raw expertise mined.
One pattern only you can see, surfaced.
One story your reader retells over dinner.
That's it, my fellow outliers!
Yours 'making entrepreneurship fun again with your AI sidekick and AI coach' Vijay Peduru 🦸♂️