Scan time: 2-3 minutes / Read time: 3-5 minutes
Howdy rebel ideapreneurs 🦸♂️🦸♀️
Charlotte hosts a weekly podcast for personal trainers who want more clients.
She started it because great trainers stay invisible while loud ones win.
She's sure one real client story wins more clients than any sales pitch.
Her listeners know the feeling — great at training people, lost at marketing themselves.
⛳️ Problem:
Charlotte fills every episode with twelve tips on form, programming, retention.
Clean bullets. Solid facts. Twelve takeaways every Wednesday.
But the episodes sound like a textbook read aloud — short, factual, forgettable.
Download numbers slip. Zero shares.
Her struggle: how to wrap her expertise in a story trainers actually remember.
🔥 The recipe
➡️ Data in, story out
Sahil Bloom writes The Curiosity Chronicle.
The newsletter is read by hundreds of thousands of people each week.
He argues the world-changing leaders he's met aren't the smartest people in the room.
They're exceptional at two things only.
They aggregate data.
They communicate it in a story anyone can repeat.
Bloom's argument: data in, story out.
The data is your raw expertise.
The story is the shape that makes it travel.
Bloom had a messy truth: put yourself out there more, and more luck finds you.
That insight was true but forgettable — just raw data.
He gave it a sticky name: "luck surface area."
Suddenly it was repeatable, and the idea spread past a million views.
🚗 The steps
📊 Step 1 — List your raw data.
Write down the messy pile you already know.
The patterns, the mistakes, the moments you keep teaching.
Charlotte counts two years of interviewing trainers.
Forty guests. Hundreds of client stories. One pattern surfacing.
The same moment, again and again — a client almost quitting at session two.
🧠 Step 2 — Pull the one pattern only you can see.
Look at the pile.
Name the thing nobody else in your space would name.
Charlotte's pattern: clients who show up for session two almost always stick for two years.
The first session is a coin flip. The second is a contract.
🎬 Step 3 — Wrap the pattern in one scene.
Pick one specific moment that proves the pattern.
Put the reader inside it. Then land the line.
Charlotte retells what one guest, a trainer named Dana, lived.
A client texted at 11pm: "I don't think this is for me."
The next morning the client showed up anyway.
Two years later, she's still training with Dana.
The episode gets shared forty-two times in a week.
Anyone can list what they know.
Almost nobody can wrap it in a scene the reader plays back at dinner.
The prompt below turns one tip into a story using all three moves.
List the data, name the pattern, wrap it in one scene.
You just tell it the messy pile of stuff you already know.
🧸 Raw data + one true scene = a story they actually remember
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My raw data (the messy pile — every project, every mistake, every weird specific moment from my work I keep coming back to; the more uneven and specific, the better):
{e.g. eight years coaching new managers at a tech company, two teams I inherited that were broken, one VP who cried in a 1:1, four hires I regretted, the one direct-report who is now a CEO}
My space (the topic area I write about online):
{e.g. first-time manager coaching}
For Audience: {e.g. senior individual contributors who just got promoted to manager and are quietly panicking in their first ninety days}
For Outcome: {e.g. one episode segment that wraps a tip in a scene, plus three opening hooks I can reuse for posts}
Outputs:
1. My one-line POV — the pattern only I can see, written as one declarative sentence in plain words. No jargon. No "transform your career."
2. My story arc in three short beats — Setup (the scene, one specific Tuesday), Turn (the moment the pattern showed up), Lesson (what that proved). Each beat is 2-3 lines. The whole arc reads in under sixty seconds.
3. Three opening hooks built from the scene — one for a post, one for a newsletter intro, one for a podcast or video. Each hook is one line and drops the reader inside the scene.
4. The one piece of "raw data" from my list that I should STOP teaching as a fact and START telling as a story.
Then pick the strongest of the three hooks and explain in two sentences why it could only have come from me.
One pile of raw expertise mined.
One pattern only you can see, surfaced.
One story your reader plays back at dinner.
That's it, my fellow outliers!
Yours 'making entrepreneurship fun again with your AI sidekick and AI coach' Vijay Peduru 🦸♂️