Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs spend hours writing long posts nobody reads.
They draft, polish, edit, second-guess, and publish — only to get four likes and a comment from their mum.
Here's why that stings more than it looks: every hour spent on a post that flops is an hour that told you nothing useful.
The problem isn't the writing. It's writing long before knowing whether the idea even works.
There's a faster way to find out — in 5 minutes.
🧩 You provide:
A topic you want to write about (one sentence is enough)
Who your audience is
What outcome you want them to get
🍿 What you get:
First — a sharp, specific headline that says exactly what your post is about and who it's for
Then — a ready-to-post short-form tweet that outlines your idea in bullet form
Finally — a tested post you can publish today, with a clear signal on whether it's worth expanding later
These are short-form outline posts — not finished long articles.
Publish one and watch the response.
The ones that do well tell you exactly what to write more of.
⛳️ Here's the scenario
Alex was a career coach helping mid-level managers make the jump to freelance consulting.
He knew his material well. He attracted clients through LinkedIn and word of mouth. But his content strategy was a mess.
Every week he'd spend two or three hours writing a long post — drafting, editing, polishing. Then he'd post it to silence.
One Tuesday he was at the dog park, laptop bag over his shoulder.
The woman on the bench next to him had a phone in one hand and was typing fast. "You a writer?" she asked, not looking up.
He laughed and explained the situation. She set her phone down.
Turned out she'd spent 15 years growing Twitter audiences for tech founders. (Alex definitely choked on that one.)
She looked at his last post — a 600-word piece on pricing consulting services.
"Nicolas Cole and Dickie Bush call this Lean Writing," she said. "Test the idea small before you invest in making it long. Been using it ever since."
Then she rewrote it on her phone in under two minutes.
❌ What Alex had: "How to price your consulting services — a complete guide to packaging your expertise and charging what you're worth, even if you're just starting out."
✅ What it became: "Most new consultants underprice by 40%.
Here's why:
They charge for time, not outcomes
They compare themselves to employees, not other consultants
They never ask what the problem costs the client to not solve"
Same idea. A fraction of the effort. Something a reader can scan in 10 seconds.
"Your 600-word essay idea?" she said.
"I turned it into something you can post in five minutes to see if anyone cares. If they do — then you write the essay."
She kept it simple:
"Every topic has a WHO and a SO THAT hiding inside it. Most people skip finding those — and write for everyone, which means no one."
"Short posts aren't just short content. They're tests. Publish the outline, watch the reaction, double down on what works."
She handed him her phone with one prompt on screen.
Alex opened his AI sidekick and got to work.
🎯 Step 1: Turn your topic into a ready-to-post tweet
⏱️ 5 minutes
This prompt sharpens your topic into a specific headline — then turns it into a short-form post ready to publish.
Here's what it produces:
❌ Before: "I want to write about LinkedIn for consultants."
✅ After: "Most consultants treat LinkedIn like a résumé.
Here's why that's costing them leads:
They list what they've done, not what they can fix
They write for recruiters, not potential clients
They post updates instead of insights
The consultants getting inbound do the opposite.
Best choice: this version — it names a specific wrong behaviour your audience is likely doing right now, and the fix is immediately obvious. It will prompt replies from people who recognise themselves."
Here's the prompt that did that:
My topic: {e.g. LinkedIn for consultants}
My audience: {e.g. freelance consultants trying to get inbound leads}
My outcome for them: {e.g. so they stop being invisible on LinkedIn and start getting DMs}
Step 1 — Sharpen the idea:
Take my topic and make it as specific as possible.
Keep asking: what is the one problem inside this topic, for this exact audience,
that would make them stop scrolling and say "this is for me"?
Write the sharpened version as a one-sentence headline:
[Topic] — [specific problem] — for [exact audience] — so that [clear outcome]
Step 2 — Turn the headline into a short-form post:
Using the headline from Step 1, write a short-form post (under 280 characters or 5 short bullets):
1. Open with one punchy sentence that names the specific problem
2. List 3-5 short bullet points that outline the idea — tips, steps, mistakes, or questions
3. End with one short sentence that hints at the fix or the takeaway
Rules:
- No hashtags. No emojis. Ever.
- Plain English — write like a human talking to another human
- Be specific — vague is useless
- Each bullet must be one short line
Finally — review the two versions of the opening sentence and pick the single best one
for my specific audience.
Explain in 2-3 sentences why it will make them stop scrolling.
Alex ran the prompt on five different topic ideas he'd been sitting on for weeks.
Every one came back with a post he could publish immediately.
No more two-hour drafting sessions for ideas that might not work. Now he tests first — then expands the ones that get traction.
🏆 Alex's results
Before:
2-3 hours spent writing long posts every week
Posts that flopped with no signal on what to fix
No way to know which topics his audience actually cared about
After:
Ready-to-post short-form content from any topic in 5 minutes
Real engagement data on which ideas are worth expanding
A backlog of tested ideas to turn into long-form content later
Total time: 5 minutes. Not 2 hours.
His AI sidekick sharpened the topic, built the outline, and picked the strongest opening. Alex made the final call on what to post. BAM.
One prompt. Five minutes.
Any topic becomes a ready-to-post tweet — with a recommendation on which angle will hit hardest.
Test the idea small. Expand what works.
That's it, my fellow outliers!
Yours 'proving you don't need a team to build something big' Vijay Peduru 🦸♂️