Scan time: 2-3 minutes / Read time: 3-5 minutes
Hey rebel ideapreneurs 🦸♂️🦸♀️
Bryan writes a Saturday newsletter about meal-prepping lunches for the workweek.
He started it the year he got sick of sad desk salads.
To him, meal prep shouldn't taste like punishment — it should taste good.
His readers are right there with him — lunch boxes they look forward to opening.
⛳️ Problem:
Bryan opens his draft on Friday night and stares at a blinking cursor.
So he writes long rambling essays that lose the point halfway through.
He either over-writes them by midnight or scraps the whole thing.
His issues get a 14% open rate and almost zero replies on Saturday morning.
His problem: how to give any rough idea a clear shape in 20 minutes.
🔥 The recipe
➡️ The P.A.S. method
Nicolas Cole is the writer behind The Art and Business of Online Writing.
He's also co-founder of Ship 30 for 30, which has trained 10,000+ writers.
He argues most weekly emails fail for one reason.
They have no shape — just a topic and a hope.
P.A.S. gives any idea a three-paragraph spine.
Name one problem. Twist the knife once. Hand over one small move.
Five sentences. Twenty minutes. Inbox done.
Problem: you keep saying you'll launch "once it's ready."
Agitate: months pass, it's never ready, and nobody's seen it.
Solution: put the rough version out this week anyway.
🚗 The steps
🎯 Step 1 — Problem.
Name one specific stuck-spot your reader is facing this week.
Picture-able. Not abstract.
Bryan's stuck-spot: meal-preppers staring at sad chicken-and-broccoli by Wednesday.
His opening line: "It's Wednesday lunch and the Tupperware looks the same as Monday's."
🔥 Step 2 — Agitate.
Name what it's quietly costing them if it doesn't change.
One concrete picture.
Bryan's agitation: every boring lunch makes Friday's takeout order feel inevitable.
He adds one line: "By Friday the $14 burrito wins again. Sunday's prep starts feeling pointless."
🩹 Step 3 — Solution.
Hand them one small move they can run today.
Tiny. Specific. Doable.
Bryan's solution: build one bold sauce on Sunday and rotate it across three lunches.
He closes with: "One jar of miso-lime sauce. Three different proteins. Same prep time. Lunch you'll actually open."
Three paragraphs. One job each. Bryan ships every Saturday before his morning run.
The prompt below will turn one rough idea into a ready-to-send P.A.S. email.
You just tell it the stuck-spot and what it's costing your reader.
🧸 One problem + one twist + one small move = a Saturday email that earns replies.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
The one stuck-spot my reader is facing this week (one sentence, picture-able, not abstract):
{e.g. weekly meal-preppers staring at the same sad chicken-and-broccoli by Wednesday lunch}
What it's quietly costing them if it doesn't change (one sentence, concrete consequence — lost time, lost money, lost confidence, lost opportunity):
{e.g. every boring lunch makes Friday's $14 takeout feel inevitable, and Sunday's prep starts feeling pointless}
The one small move they can run today (a tiny, specific action — not a 5-step plan):
{e.g. build one bold sauce on Sunday and rotate it across three lunches that week}
For Audience: {e.g. weekly meal-preppers who want lunch boxes they actually look forward to opening — not another tray of plain chicken}
For Outcome: {e.g. a ready-to-send 5-sentence email with one subject line and three short paragraphs mapping to P / A / S}
Outputs:
1. One subject line — 6 words or fewer, plain English, hints at the stuck-spot without giving away the move.
2. Paragraph 1 (Problem) — 1-2 sentences naming the stuck-spot in the reader's own words.
3. Paragraph 2 (Agitate) — 1-2 sentences naming what it's costing them, with one concrete picture.
4. Paragraph 3 (Solution) — 1-2 sentences handing over the one small move, with a clear "do this today" feel.
Then suggest one closing line I could add that invites a one-word reply from the reader.
One stuck-spot named in plain words.
One quiet cost made visible.
One small move the reader can run today.
That's it, my fellow renegades!
Yours 'helping you build way more wealth by doing way less, with your AI sidekick' Vijay Peduru 🦸♂️