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Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs think you need fancy analytics tools to write targeted sales copy.
It's not.
Here's the new approach: 3 prompts in 5 minutes that match your message to your customer's exact awareness stage.
⛳️ Why this works
Before you write any sales copy, you need to know where your customer is in their journey.
Are they unaware a problem exists? Do they know the problem but not the solution? Are they comparing products?
Writing the same pitch to everyone is like proposing marriage on a first date. Wrong timing. Wrong message. Zero conversions.
Here's the thing...
Your sales copy is like a conversation at different relationship stages.
Most creators write one generic message. Blast it everywhere. "Buy my course!" Sent to someone who doesn't even know they have a problem.
It's like walking up to a stranger. Asking them to marry you. Awkward. They run away.
But when you match your message to where they are? First date gets "Want to grab coffee?" Marriage proposal comes after 2 years together.
The 5 Stages of Customer Awareness work the same way. They map exactly where your customer is. Unaware. Problem Aware. Solution Aware. Product Aware. Most Aware.
When you write copy matched to their stage? They don't just read it. They respond. They buy.
With the prompts below, you get ChatGPT to think like your customer at each stage. Then you turn their exact words into hooks that convert.
Turns out, meeting customers where they are beats shouting into the void every time. Bingo.
Let's see how Emma figured this out...
📋 Get better results with context setup. Setup in 5 minutes | Download sample
Emma runs a consulting business helping coffee shop owners increase revenue.
But here's her problem.
She'd write sales emails. Social posts. Generic pitches about "transforming your business" and "increasing profits."
The response?
Crickets.
Some coffee shop owners ignored her completely. Others asked basic questions she thought were obvious. A few were ready to buy but wanted more details.
She was writing one message to three completely different audiences.
Emma had no clue where each potential customer was in their journey. Was this owner even aware they had a revenue problem? Did they know solutions existed? Were they comparing her to competitors?
Every email was a guess. Write something. Send it. Hope it lands.
It didn't.
Then Emma found something. A principle from legendary copywriter Eugene Schwartz. The 5 Stages of Customer Awareness. A framework that maps exactly where customers are in their buying journey.
Changed everything.
Emma decided to follow these steps:
Step 1: Ask ChatGPT to act as her target customer and describe their situation at each awareness stage
Step 2: Review the output to understand her customer's journey from unaware to ready to buy
Step 3: Turn customer quotes into targeted hooks for each awareness stage
Step 1: Get inside your customer's head at each awareness stage
Emma opened ChatGPT/Claude (her AI sidekick).
She needed to understand what coffee shop owners were thinking at each stage. What problems did they see? What solutions did they know about? Where were they stuck?
But she didn't have time to interview dozens of owners.
Here's what she tried...
The customer awareness mapper prompt
Act as a {TARGET AUDIENCE}.
I help {TARGET AUDIENCE} who want {IMMEDIATE OUTCOME} so they can {ULTIMATE BENEFIT}.
Describe your situation for each of the 5 Stages of Customer Awareness:
• Unaware
• Problem aware
• Solution aware
• Product aware
• Most aware
Write in a simple and clear tone using 1st person.
Avoid telling me what stage you are in.
Avoid sensing words.
Avoid emotional explaining.
Avoid jargon.
Avoid superlatives.
I need a highly specific, noun-oriented real lived moments in time about {TARGET AUDIENCE}.
Please use:
- Specific actions or objects involved.
- Detailed context or condition.
- Clear goals or desired outcomes.
- Any quantifiable metrics or standards.
- Be as specific as you can about by price, problem, industry, location, situation, experience, and demographic.
Emma filled it in:
TARGET AUDIENCE: coffee shop owner
IMMEDIATE OUTCOME: increase summer sales
ULTIMATE BENEFIT: stay profitable year-round
Her AI sidekick returned 5 detailed scenarios showing exactly what coffee shop owners think at each stage:
Unaware: "My sales are down this month and I don't know why"
Problem aware: "People are complaining that my hot coffee offerings aren't cutting it in the summer"
Solution aware: "I've heard about cold brew and nitro coffee but don't know which would work for my shop"
Product aware: "I'm comparing Emma's consulting to another consultant who specializes in beverage menu design"
Most aware: "Emma's program costs $3,000 but includes equipment recommendations and staff training, ready to invest this week"
Now Emma could see the complete journey. From denial to ready to buy. Each stage with specific language her customers actually used.
Step 2: Understand what each customer needs to move forward
Emma reviewed ChatGPT's output.
She spotted the differences immediately.
The unaware owner doesn't even realize summer is the problem. The problem-aware owner knows hot coffee isn't working but doesn't know what to do. The solution-aware owner is researching options.
Each stage needed completely different messaging.
But wait.
How do you write for five different stages without creating five different campaigns?
Here's what happened...
Emma realized she didn't need five campaigns. She needed five entry points. One message for each stage that guided them to the next level of awareness.
The output showed her exactly what to say at each stage. No guessing. No expensive research tools. Just clear insights from a 90-second conversation.
Step 3: Turn customer quotes into proven hooks
Emma had the insights.
Now she needed actual copy.
She grabbed a quote from the Step 1 output: "People are complaining that my hot coffee offerings aren't cutting it in the summer."
This was a problem-aware customer. They knew something was wrong. Didn't know the solution.
Here's what she tried...
The awareness-matched hook generator prompt
Turn my customer quote into 3 relevant hooks for each of the "5 Stage of Customer Awareness."
Focus on lived moments, real life examples, strong emotion, relatable experience, or numbers when writing your hooks.
Quote =
"{QUOTE}"
Use a mix of the 6 most proven single-sentence openers for each hook.
1. Open with 1 strong, declarative sentence.
2. Open with a thought-provoking question.
3. Open with a controversial opinion.
4. Open with a moment in time.
5. Open with a vulnerable statement.
6. Open with a weird, unique insight.
No labels.
No jargon.
Her AI sidekick generated 15 hooks (3 for each awareness stage):
For Unaware stage:
"Your coffee shop's summer slump isn't random"
"Why did 30% of your regulars stop coming in June?"
"Most coffee shops lose money in summer and never figure out why"
For Problem Aware stage:
"Hot coffee sales drop 40% in summer at independent shops"
"Your customers are complaining about hot drinks and you're still pushing lattes"
"What if the solution isn't better marketing, but better offerings?"
For Solution Aware stage:
"Cold brew, nitro coffee, or iced espresso—which one actually makes money?"
"Three cold beverage systems compared: equipment, training, and ROI"
"The right cold coffee system can recover your entire summer revenue"
For Product Aware stage:
"Here's what my consulting includes that DIY beverage courses don't"
"Why coffee shop owners choose personalized consulting over online training"
"Emma's system: $3,000 for equipment recommendations, menu design, and staff training"
For Most Aware stage:
"Ready to fix your summer sales? Book your consultation this week and get 3 bonus menu templates"
"Last 2 spots for June consulting—includes equipment list and training materials"
"Coffee shop owners who implement this system see results in 30 days"
Emma now had 15 different hooks. Each one matched to a specific awareness stage. Each one spoke directly to where that customer was in their journey.
One prompt. 90 seconds. Fifteen conversion-focused hooks.
🏆 Emma's results after 3 weeks
Before:
Writing generic sales copy that got ignored
No idea why some prospects responded and others didn't
Spending 4-5 hours per week writing pitches that missed the mark
Guessing what message would resonate with each potential client
After:
Targeted hooks for 5 different awareness stages
Clear understanding of where each prospect is in their journey
Email open rates jumped from 18% to 34%
Response rates increased from 3% to 11%
Her process now:
Run customer awareness mapper prompt (90 seconds)
Review the 5 stages output (2 minutes)
Generate targeted hooks for each stage (90 seconds)
Match hooks to specific prospects based on awareness level (1 minute)
Total time: 5 minutes. Not 5 hours.
Her AI sidekick handles customer awareness mapping and hook generation in under 3 minutes.
Not bad.
🧩 Your turn
Copy each prompt into your AI sidekick (ChatGPT or Claude).
Prompt 1: Fill in your target audience, immediate outcome, and ultimate benefit. Get back 5 detailed scenarios showing what your customer thinks at each awareness stage.
Prompt 2: Grab any customer quote (from Prompt 1 or from actual customer conversations). Generate 15 targeted hooks—3 for each awareness stage.
Match your hooks to where your prospects are in their journey. Send the right message at the right time.
Generation time: 3-4 minutes. Time to implement: 10 minutes.
That's it, my fellow outliers!
Yours 'turning your expertise into income 10x faster' Vijay peduru 🦸♂️