Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most content creators waste hours staring at blank pages trying to figure out what to write.
They pick giant topics. "Productivity." "Leadership." "Time management."
Then they sit there paralyzed. Because "productivity" could mean a thousand different things. Productivity for who? A college student? A burned-out CEO? A new parent?
They don't know. So they guess. They write something generic. Something for "everyone."
Result? Nobody reads it. Because it's not for anyone specifically.
Smart ones answer 2 questions and get 49 focused angles in 3 minutes.
⚡️ Why this works
Before you write anything, you need clarity on who you're helping and why.
Without it? You ramble. You write about "productivity" like it's one thing. But productivity for a college student is nothing like productivity for a retired CEO.
Here's the thing:
Your brain is like a filing cabinet stuffed with ideas.
When you sit down to write about "meditation" or "investing," you pull open random drawers. Flip through files. Hope something sparks.
It's like searching for one document in a room full of unlabeled boxes. You know the idea exists somewhere. You just can't find it.
The FOR WHO/SO THAT framework fixes this.
First question: WHO are you writing for?
Second question: SO THAT they can do what?
These two questions work like a filing system. Instead of random drawer-pulling, you're following a map. You know exactly where to look. You know exactly what type of idea you need.
Suddenly "meditation" becomes 49 specific angles. Meditation for anxious college students to sleep better. Meditation for burned-out founders to make clearer decisions. Meditation for new parents to stay calm during tantrums.
Same topic. Different WHO. Different SO THAT. Completely different piece.
You turn any topic into a clean 2-part structure. Bingo.
Let's see how Lisa figured this out:
🎯 This works best with a trained AI sidekick.
Not set up yet? [Train in 5 minutes →] | [Test with sample →]
Lisa is a business coach. Posts 3 times a week on LinkedIn.
But here's her problem.
After 8 months and 96 posts, Lisa still burned 2 hours every Sunday night staring at blank docs. Every week, same paralysis.
"Should I write about leadership? Time management? Delegation?"
Type something. Delete. Type again. Delete.
She'd pick "productivity." Open blank doc.
"Productivity tips for... who? Everyone? That's too broad."
Delete.
"Okay, productivity for entrepreneurs. But what specifically? Morning routines? Task management? Focus techniques?"
45 minutes scrolling through old posts for inspiration. Another hour trying to narrow the topic.
2 hours later. Still blank.
Lisa was tired of burning Sunday nights on creative paralysis.
Then Lisa found something. A principle from two multi-million dollar content educators who'd built audiences through clarity.
A concept called "The FOR WHO/SO THAT Framework."
It explained exactly why broad topics were killing her productivity. And how to turn any topic into 49 focused angles in 3 minutes instead of 2 hours.
Lisa decided to follow these steps:
Step 1: Generate WHO options Step 2: Generate SO THAT options and combine into content angles
📝 Step 1: Lisa generates her WHO options
Lisa opened ChatGPT/Claude (her AI sidekick).
She had a topic: "Productivity."
But wait. Who exactly was she writing for? New founders? Seasoned CEOs? Remote workers? Parents?
She'd try brainstorming.
"Productivity for... busy people? Too vague."
"Productivity for entrepreneurs? Still too broad."
"Productivity for startup founders who..."
Delete. She had no clue where to go with it.
30 minutes circling the same vague audiences. Zero clarity.
The problem? Lisa couldn't see all the WHO options at once. She was guessing in the dark.
But if Lisa could see 7 specific audience types side by side, picking the right one would be obvious.
Here's what Lisa tried:
The audience generator prompt:
I'm going to train you on the "FOR WHO / SO THAT" framework.
First, I will give you a topic.
After you have the topic, you will write 7 FOR WHOs (audiences) who would be most likely to be interested in the topic.
For example, if I give you the topic "Investing" you would return something like this:
Topic = Investing
FOR WHO (Audience) =
- For Single Moms
- For Retired Men
- For College Students
- For Startup Founders
- For Crypto Enthusiasts
- For Ambitious Middle Schoolers
- For Career Changers in Their 40s
Rules for audiences:
- Be super specific (not "busy people" but "burned-out founders" or "new parents")
- Use tangible descriptors (age, life stage, specific role)
- Make each WHO distinct from the others
- Think about who has this problem most urgently
Then you will ask me what FOR WHO I would like to continue with.
After I pick a FOR WHO, you will give me 7 SO THATs (outcomes) for that audience.
For example, if I gave you the topic "Investing" and then chose "For College Students" you would return something like this:
Topic = Investing
FOR WHO (Audience) = For College Students
SO THAT (Outcome) =
- To Graduate Without Any Debt
- To Save Enough Money For Your First Car
- To Set You Up For Retirement By Age 65
- To Build Passive Income During Summer Break
- To Stop Relying on Parents for Spending Money
- To Start a Side Business Without Loans
- To Travel Abroad Junior Year Without Working
Rules for outcomes:
- Rule #1: Use visceral TANGIBLE language
- Rule #2: Be super specific (what kind, what happens when/if, what does it mean, so that you can what)
VAGUE: Gain financial freedom
SPECIFIC: Overcome bad spending habits and build positive ones so you can start investing in stocks, real estate, and digital property this month.
Then you will ask me what SO THAT I would like to choose.
After I pick a SO THAT, you will return the complete framework:
Topic = [topic]
FOR WHO (Audience) = [selected WHO]
SO THAT (Outcome) = [selected SO THAT]
Let's begin.
---
<INPUT>
Topic: [INSERT your broad topic here e.g., Productivity, Meditation, Investing, Real Estate, Time Management]
</INPUT>
The AI sidekick returned 7 WHO options for "Productivity":
For Burned-Out Startup Founders
For New Parents Working From Home
For College Students Juggling Classes and Side Hustles
For Remote Workers Struggling With Boundaries
For Ambitious Middle Managers Stuck in Meetings
For Solopreneurs Wearing Too Many Hats
For Career Changers Learning New Skills While Working Full-Time
Lisa scanned the list. Number 6 jumped out.
"For Solopreneurs Wearing Too Many Hats."
That's exactly who she worked with.
Completion moment: Lisa knew exactly who she was writing for.
🎯 Step 2: Lisa generates SO THAT options and picks her angle
Lisa had her WHO: Solopreneurs Wearing Too Many Hats.
Now she needed the SO THAT. What specific outcome did these solopreneurs want?
The AI sidekick (continuing from Prompt 1) returned 7 SO THAT options for "Solopreneurs Wearing Too Many Hats":
To Cut Weekly Work Hours From 60 to 35 Without Losing Revenue
To Stop Feeling Guilty About Unfinished Tasks Every Night
To Finally Finish That Course/Product They've Been Building For 6 Months
To Automate The Boring Stuff and Focus on Creative Work
To Hit Revenue Goals Without Sacrificing Family Time
To Build Systems That Run Without Them Micromanaging
To Stop Switching Between 10 Tools and Wasting 2 Hours Daily
Lisa read through them. Number 4 hit different.
"To Automate The Boring Stuff and Focus on Creative Work."
That's the exact transformation her clients wanted.
Turns out, specificity beats vagueness every time.
Now Lisa had her complete angle:
Topic: Productivity FOR WHO: Solopreneurs Wearing Too Many Hats SO THAT: To Automate The Boring Stuff and Focus on Creative Work
Completion moment: Lisa had a crystal-clear content angle. Not "productivity." But "Productivity for Solopreneurs Wearing Too Many Hats To Automate The Boring Stuff and Focus on Creative Work."
🚀 Lisa's results after 4 weeks
Before:
Time per post: 2 hours (topic selection alone)
Posts per week: 3 (barely)
Idea clarity: Vague, always second-guessing
After:
Time per post: 15 minutes (3 min topic selection + 12 min writing)
Posts per week: 5 (with energy to spare)
Idea clarity: Crystal clear before typing a word
Her process now:
Pick broad topic (30 seconds)
Run FOR WHO/SO THAT prompt (60 seconds)
Pick WHO from list (30 seconds)
Pick SO THAT from list (30 seconds)
Write content using angle (12 minutes)
Total time: 15 minutes. Not 2 hours.
Her AI sidekick handles the audience brainstorming and outcome generation in 60 seconds. Bingo.
🧩 Your turn
Copy the prompt into your AI sidekick.
Paste your broad topic. Your AI sidekick shows 7 WHO options.
Pick one WHO. Then it automatically generates 7 SO THAT options for that audience.
Pick one SO THAT. You now have your complete content angle.
Generation time: 60 seconds total. Time to focused content: 3 minutes.
That's it, my fellow outliers!
Yours 'helping you earn more by doing way less' Vijay peduru 🦸♂️