Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs post about their topic.
Not for a person.
The difference sounds small.
It isn't.
A post about "productivity" competes with a million other posts about productivity.
A post written for a burnt-out freelance designer who can't stop working past midnight?
That's a post with one reader in mind.
And that reader stops scrolling.
Writing for everyone is the same as writing for no one.
The gap between "no one cared" and "this is exactly what I needed" is almost always this: the writer never picked a specific person.
There's a fix — and it takes 10 minutes before a single word gets written.
🧩 You provide:
A topic you want to write about (one word or phrase is fine — e.g. "time management", "pricing", "LinkedIn")
🍿 What you get:
First — a list of 7 specific audiences who care deeply about your topic
Then — the AI picks the best one and narrows it to 7 tangible outcomes that audience wants
Finally — a complete piece of content — post, email, or landing page copy — written for that exact person
⛳️ Here's the scenario
Lisa ran a 1-on-1 coaching practice helping new freelancers land their first three clients.
She attracted leads through LinkedIn posts and referrals.
She posted three times a week.
Consistent. Disciplined.
The posts just never did anything.
One Tuesday morning she was on a park bench with her laptop, watching a post rack up seven likes from people who were definitely not her clients.
The woman next to her glanced over.
Quiet. Unremarkable. Reading something on a worn Kindle.
"What's the post about?" she said.
Lisa explained. The topic. The effort. The silence.
The woman nodded slowly.
Turned out she'd spent fifteen years teaching digital writing and had co-created one of the most-used writing frameworks in online education.
(Lisa nearly dropped her coffee.)
She looked at Lisa's screen.
❌ What Lisa had: "3 productivity tips for freelancers."
✅ What it became: "The exact moment you realise working harder isn't the problem — it's working without a system. Here's how I fixed mine in a week."
Same topic. Completely different person it's talking to.
"How did you do that in ten seconds?" Lisa said.
"You wrote about a topic," the woman said.
"I wrote for a person."
"Dickie Bush and Nicolas Cole built a framework for this — they teach it in Ship 30 for 30," she said.
"FOR WHO / SO THAT. Two questions before you write anything."
"First: who, exactly, is this for? Not 'freelancers.' A real person with a real situation."
"Second: so that they can do what? Not 'feel inspired.' A specific outcome they don't have yet."
"Combine those two," she said, "and you stop writing topics. You start writing for people."
She handed Lisa her phone with a prompt already open.
"One run. The AI picks the best audience, the sharpest outcome, and writes the whole thing."
Lisa opened her AI sidekick and got started.
🎯 Step 1: Find the person, pick the outcome, write the content
⏱️ 10 minutes
This prompt takes a broad topic and turns it into a finished piece of content — written for one specific person who actually needs it.
Here's what it produces:
❌ Before: "Here's my post about pricing your freelance services."
✅ After: "You finally raised your rate.
The client said yes without hesitating.
Now you're realising you probably left another $500 on the table.
Here's the one question that tells you exactly what to charge — before you ever quote again."
Here's the prompt that did that:
My topic: {e.g. pricing freelance services}
Step 1 — FOR WHO
Write 7 specific audiences who would care most about this topic.
Not broad categories like "freelancers" — specific people with real situations.
Example for "investing": ambitious middle schoolers, startup founders, retired moms.
Format as a numbered list.
Step 2 — SO THAT
Review the 7 audiences above.
Pick the one most likely to be actively searching for a solution to this problem right now.
Tell me who you picked and why in one sentence.
Then write 7 SO THAT outcomes for that audience — what they want to be able to do, feel, or avoid.
Use visceral, tangible language. No vague outcomes like "gain confidence."
Specific example: "Stop losing clients to cheaper competitors by showing the value behind your rate — before the negotiation starts."
Format as a numbered list.
Step 3 — WRITE THE CONTENT
Review the 7 SO THAT outcomes above.
Pick the one that would generate the most immediate response from that audience.
Tell me which one you picked and why in 2 sentences.
Then write a complete LinkedIn post for that exact FOR WHO / SO THAT combination.
Format:
- Hook: first 2-3 lines — must make the reader stop scrolling
- Body: 3-5 short paragraphs — one idea per paragraph, plain language
- Call to action: one clear question or next step
Write in plain conversational English. No buzzwords. No "unlock your potential."
Write like a smart person talking to one specific friend.
Lisa read the output once.
Then she read it again.
The hook alone was sharper than anything she'd posted in two months.
She'd been writing about freelancing.
The prompt wrote for a freelancer with a specific problem at a specific moment.
Wild, right?
🏆 Lisa's results
Before:
Posts about topics — broad, forgettable, not aimed at anyone in particular
7 likes on a good day, none from people who were potential clients
No idea why the effort wasn't working
After:
One prompt, one run — a finished LinkedIn post built around one real person and one real outcome
First post using the framework brought in 3 direct messages asking about her coaching
No more blank-page paralysis — she knew exactly who she was talking to
Total time: 10 minutes. Not a full morning of rewriting.
The AI found the person, picked the sharpest angle, and wrote the whole thing.
Lisa made one final edit — and hit post. BAM.
One prompt.
Ten minutes.
You go from "what do I even write about" to a finished post written for one real person who needs it.
That's it, my fellow outliers!
Yours 'helping you earn more by doing way less' Vijay Peduru 🦸♂️