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Hi rebel ideapreneurs 🦸♂️🦸♀️
Wes wants to write a weekly newsletter about simple weeknight dinners.
He writes clearly and warmly, and cooking simple dinners is something he's genuinely obsessed with.
He's sure nervous beginners can cook a good dinner on a busy night.
Wes's readers are tired beginners who order takeout most nights.
They want to cook, but stare blankly at the fridge, unsure what to make.
⛳️ Problem:
Wes has twelve finished drafts sitting in a folder.
He's published exactly none of them.
Each one, he decides, isn't quite ready — so it never goes out. Yikes.
His struggle:
He waits to feel ready before publishing, so a whole stack of good drafts just sits there.
🔥 The recipe
➡️ The Yes-First Leap
Think about learning to swim.
You can read about it on dry land for years and never get wet.
Or you can get in the shallow end today, and figure out the strokes as you go.
Wild, right? The water teaches faster than any book.
That's how Richard Branson built things.
He started Virgin as a teenager and grew it into hundreds of companies, worth billions today.
His whole philosophy fills a book called Screw It, Let's Do It.
His rule: if a chance excites you but scares you, say yes — then learn how to do it.
You'll never feel fully ready, because ready comes from doing, not waiting.
So start before you're sure, and figure out the rest along the way.
Waiting to feel ready is just fear in a nicer outfit.
Hit publish scared, and the readiness shows up after you jump, not before.
🚗 So Wes tried it his way.
Remember Wes and his twelve drafts that never went out.
He'd been waiting for each one to feel ready, and none ever did.
So he stopped waiting, and just said yes.
Spoiler: the world didn't end.
Turns out, he picked the least-scary draft — a simple sheet-pan chicken dinner — and set a rule.
It goes out Friday at noon, ready or not, typos and all.
No more polishing, no more "one more pass" — just hit send.
Friday came, his stomach flipped, and he hit publish before he could lose his nerve.
A few readers wrote back that they'd actually cooked it — the first proof it was real.
He gave up waiting to feel ready — no draft was ever going to feel finished enough.
So he hit publish while he was still scared, and the confidence only showed up after.
Nailed it.
🧸 Waiting to feel ready is just fear in disguise. Hit publish scared, and figure out the rest.
The prompt below turns your pile of unpublished drafts into one you ship this week.
You just tell it what you keep waiting on.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a warm, honest, plain-words voice — like a friend, not a coach.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
What I keep NOT publishing (the drafts, videos, or posts piling up unshipped):
{e.g. twelve finished newsletter drafts sitting in a folder}
The "it's not ready yet" story I tell myself (the exact reason I hold back):
{e.g. "it needs one more pass before it's good enough"}
What I'm really afraid of underneath (be honest):
{e.g. that people will see a typo, or that it's not as good as the pros}
For Outcome: {e.g. one piece shipped this week, scared or not, plus a rule that keeps me publishing}
Outputs:
1. The one to ship first — the least-scary piece from my pile to publish this week.
2. My ship-it rule — a simple, non-negotiable rule (a day and time) that sends it out ready or not.
3. The fear, answered — one honest line about what I'm scared of, and why shipping beats waiting.
4. The after-plan — what to do the moment it's out (and after the first reply), so I keep going.
Then name the ONE "not ready yet" excuse I should retire for good, because ready never comes.
That's it, my fellow mavericks!
Yours 'proving to you that most business failures are preventable and success can be engineered' Vijay Peduru 🦸♂️