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Hi rebel ideapreneurs 🦸♂️🦸♀️
Ross writes a newsletter that teaches quiet professionals how to build a following on LinkedIn.
He shows them how to share their expertise without sounding like they're showing off.
He's sure even shy experts can post their ideas and finally get noticed.
Ross's readers do great work, but every post they write gets zero likes and zero replies.
⛳️ Problem:
Ross sells a $30 LinkedIn guide, and almost no one buys.
His sales page lists what's inside — 30 templates, five modules, twelve worksheets.
It's a big, thorough list, and it still doesn't sell. That stings.
His struggle:
He lists what's inside the guide, but never says what readers will actually get from it.
🔥 The recipe
➡️ The Result Sell
Think about buying a drill.
Funny thing is, nobody wants a drill — they want a neat hole to hang a photo.
Sell the photo hanging perfectly on the wall, not the drill's specs.
That's what Ramit Sethi teaches.
He built a company called I Will Teach You To Be Rich, and once made $5.5 million in a single six-day launch.
He did it by selling the outcome, not the features.
His idea: people don't buy your templates and modules — they buy who they'll become.
So describe the result they want, in their own words: the recognition, the promotion, the confidence.
The features just prove you can deliver it; they're never the reason someone buys.
Steve Jobs sold the same way when he launched the first iPod in 2001.
The iPod's actual spec was a tiny 5GB hard drive, tucked inside a case barely bigger than a deck of cards.
Jobs never led with that.
Instead, he stood on stage and said: "1,000 songs in your pocket."
Nobody could picture "5 gigabytes," but everyone could picture their whole music collection going wherever they went.
That one line, not the hard drive, is why people lined up to buy it.
A list of features tells people what they get.
The outcome shows them the life they'd actually get — and that's what makes them buy.
🚗 So Ross tried it his way.
Back to Ross and his $30 LinkedIn guide that wouldn't sell.
Get this — his sales page was a proud list of templates, modules, and worksheets.
So he stopped selling the features and sold the outcome instead.
He asked what his readers actually wanted, and it wasn't "30 templates."
It was posting one good idea and finally getting noticed by the people who mattered — bosses, peers, recruiters.
So his new sales page led with that: "Get known for your ideas on LinkedIn, without bragging or going viral."
He swapped the page and waited, half-expecting the same silence.
The templates were still there, lower down, as proof he could deliver.
But the promise up top was the result they craved.
Boom — sales finally started coming in.
He didn't need a bigger feature list or a lower price.
Plot twist: he changed nothing about what was inside.
He just sold the outcome they wanted, instead of the templates and worksheets he'd built.
🧸 People don't buy features — they buy the outcome. Sell the result they want, not the list of features you built.
The prompt below rewrites your feature-list offer into one that sells the outcome.
You just tell it what you sell and what result your reader really wants.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
What I'm selling, and how I describe it now (paste my current feature-heavy pitch):
{e.g. a $30 LinkedIn guide — "30 templates, 5 modules, 12 worksheets"}
The real result my reader wants (in their words — the life change, not the deliverable):
{e.g. to post an idea and have the right people finally notice them}
The hidden belief holding them back (the quiet fear or doubt behind not buying):
{e.g. "sharing my ideas online feels like bragging"}
For Outcome: {e.g. a sales pitch that leads with the outcome, in the reader's own words}
Outputs:
1. The outcome headline — a plain promise that names the result they want, not the features.
2. Features as proof — my feature list reframed as evidence I can deliver that outcome (moved below the promise).
3. The belief flip — one line that names their hidden fear and dissolves it, so they feel safe to buy.
4. The rewritten top — the first few lines of my sales page, redone to sell the outcome.
Then name the ONE feature I keep leading with that I should bury below the outcome.
That's it, my fellow anti-status-quo-ers!
Yours 'helping you build a smart AI sidekick so you can work less and enjoy life more' Vijay Peduru 🦸♂️