Scan time: 2-3 min / Read time: 4-5 min
Hey rebel solopreneurs 🦸♀️🦸♂️
An hour spent staring at a blank LinkedIn post.
Nothing. So the same topic from last month gets recycled — again.
The problem isn't a lack of ideas. It's not knowing how to look at one topic from more than one direction.
There's a 2-prompt system that fixes that in 8 minutes.
⛳️ Here's the scenario
Meet Nina.
She's a career coach helping mid-level managers make the leap to consulting.
She's been posting on LinkedIn three times a week for four months.
And she's stuck.
Not because she doesn't know her stuff — she knows it cold.
But every time she opens a blank post, the same spiral starts.
"I already wrote about imposter syndrome."
"I feel like I've covered the niche thing."
"I don't know what angle to take on this."
She'd spend 40 minutes staring at a blank screen.
Then give up and recycle something she'd already posted.
Her engagement was flatlined.
Three weeks in a row: single-digit likes, zero comments, no new followers.
The content was fine.
But "fine" wasn't doing anything for her business.
One afternoon, she was working from a coffee shop — laptop open, document empty, cursor blinking at her like it was judging her.
The woman at the next table glanced over.
Quiet. Unassuming.
Drinking a black coffee. Reading something printed on actual paper.
"Are you a content creator?" she asked.
Nina explained.
The coaching. The LinkedIn posts. The blank screen. The same five topics she'd been recycling.
The woman nodded like she'd heard this before.
Turns out she had.
She'd spent years teaching online writers how to build systems for content at scale — and had worked with some of the biggest names in the creator space. (Nina almost knocked over her oat latte.)
"Nicolas Cole calls it the 4A Framework," she said. "Been using it for years. Works every time."
She picked up a pen and grabbed a receipt from her bag.
"Show me one topic you want to write about."
Nina said: "Landing your first consulting client."
The woman wrote for about 30 seconds.
❌ What Nina had: "Here's how to land your first consulting client."
✅ What it became: "Here's why every piece of advice about landing consulting clients is wrong — and what the real blocker actually is."
"Still sending cold emails with no responses? Here's the real reason they're not working."
"The mindset shift that gets consulting clients to chase you instead."
Same topic. Completely different directions.
Nina stared at the receipt.
"How did you get all of that from one topic?"
The woman explained — slowly, like she was talking to someone who'd never thought about this before.
💡 "First — get specific about WHO you're writing for before you write anything.
'Consulting clients' isn't a person.
It's a category.
A corporate manager trying to go independent and a freelancer trying to get referrals both want consulting clients — but they have completely different fears, different blockers, different words they use.
Write for one of them specifically, and the post lands.
Write for both at once, and it lands for nobody."
💡 "Second — every topic has four completely different angles inside it.
Most people only ever write one angle.
That's why it feels like you've run out.
You haven't run out of ideas.
You've run out of the one way you've been looking at the same topic."
Then she slid the receipt across the table.
"Two prompts. Run them in order. You'll have more ideas than you can publish in a month."
Here's what each prompt does:
▶️ Prompt 1 — Narrow your audience: Takes your broad topic and forces you to name exactly who you're writing for and what they want — so every idea you generate lands with a real person.
▶️ Prompt 2 — Multiply your angles: Takes your focused topic and builds out dozens of ideas across four different content angles — so you never stare at a blank screen again.
Nina opened her AI sidekick and got to work.
🎯 Step 1: Pin down exactly who you're writing for
⏱️ 3 minutes
Before generating a single idea, you need to get specific about your reader.
"Solopreneurs" is not specific enough.
Neither is "coaches" or "freelancers."
This prompt forces you to name a real person with a real problem — so every idea actually hits someone who needs it.
I want to write content about: {e.g. landing your first consulting client}
Help me get specific about who I'm writing for.
Step 1: Generate 5 variations of my topic using this format:
FOR WHO = {a specific type of person}
SO THAT = {the exact outcome they want}
Step 2: For each variation, write one post headline that speaks directly
to that person's situation.
Make each headline specific — name the exact situation, the exact fear,
or the exact goal. No generic advice headlines.
Write like a human talking to another human.
Be specific — vague is useless.
Here's what changed:
❌ Before: "Content about landing your first client."
✅ After: "FOR WHO = Corporate managers who want to go independent SO THAT = They can replace their salary within 90 days
Headline: 'Still sending your CV to agencies? Here's why that's keeping you stuck.'"
"FOR WHO = Freelancers with skills but no referrals SO THAT = They can get clients without cold outreach
Headline: 'The reason most freelancers never get word-of-mouth referrals — and the 3-line email that fixes it.'"
"FOR WHO = Consultants who've landed clients but can't repeat it SO THAT = They can build a system that brings clients in consistently
Headline: 'Your first client was luck. Here's how to make the second one repeatable.'"
Nina read the output and felt something she hadn't felt in months.
She knew exactly who she was writing for.
And she had three post ideas already — before she'd even run the second prompt.
But three ideas weren't going to fill a content calendar.
Step 2 handles that.
🧠 Step 2: Turn one idea into a month of content
⏱️ 5 minutes
A topic isn't one thing to write about.
It's a category with four completely different angles inside it.
Each angle appeals to a different reader in a different moment.
This prompt takes the specific audience from Step 1 and builds a full bank of ideas — so you always have something worth posting.
I'm going to give you a content topic, a specific audience, and the
outcome they want. Generate ideas across 4 content angles.
Topic: {e.g. landing your first consulting client}
FOR WHO: {e.g. corporate managers who want to go independent}
SO THAT: {e.g. they can replace their salary within 90 days}
Generate 3 ideas for each angle below. Write every idea as a
complete post headline — specific, human, no jargon.
ACTIONABLE — practical steps, tools, or methods
(e.g. "Here's how to...")
ANALYTICAL — breakdowns, numbers, reasons why
(e.g. "Here's why..." or "Here's what the data says...")
ASPIRATIONAL — stories of growth and lessons learned
(e.g. "She did X. Here's what happened.")
ANTHROPOLOGICAL — psychology, hidden patterns, what most people get wrong
(e.g. "Here's the real reason...")
For every headline: name the exact situation, fear, or insight.
Vague is useless.
Here's what changed:
❌ Before: "How to land your first consulting client — a step-by-step guide."
✅ After: ACTIONABLE "The 3-email sequence that books a first consulting call — without a single cold pitch."
"How to price your first consulting package when you have no case studies yet."
"The 20-minute LinkedIn audit that shows you exactly who's already ready to hire you."
ANALYTICAL "Why 90% of consultants get no responses to their outreach — and what the 10% do differently."
"The real reason your first consulting client took 6 months (and how to cut that in half)."
ASPIRATIONAL "She left an £80k salary to go independent. Here's what the first 90 days actually looked like."
[Nina's AI sidekick filled in the remaining sections...]
Nina had 12 complete post ideas.
From one topic.
In under 5 minutes.
She picked three for the week.
Scheduled them.
And still had nine left over.
🏆 Nina's results
Before:
40 minutes staring at a blank screen, most sessions ending with recycled content
Single-digit likes, zero comments, no new followers for three weeks straight
Same five topics on rotation, no clear direction
After:
12 fresh post ideas from one topic, generated in under 8 minutes
First week of new content brought 4 new connection requests and 2 DMs asking about coaching
A content bank she can pull from whenever the blank-screen spiral starts
Total time: 8 minutes. Not 3 weeks of recycling.
The AI handled the idea explosion — surfacing angles Nina had never thought to take.
Nina decided which ideas were worth her audience's time. BAM.
Two prompts.
Eight minutes.
You go from "I have no idea what to post" to a full bank of specific, targeted ideas — organised by angle, ready to write.
That's it, my fellow outliers!
Yours 'finding high-potent AI shortcuts so you work less' Vijay Peduru 🦸♂️