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Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs post content for weeks and get nothing back.
No comments. No shares. No DMs.
They keep posting because they were told consistency is the answer.
But the real problem isn't how often they post.
It's that nobody recognises themselves in what they write.
There's a fix — and it starts by asking one question before writing a single word.
⛳️ Here's the scenario
Meet Marcus.
Six years running his own HR consulting practice.
He helped small business owners hire the right people the first time — saving them thousands in bad hires.
He knew his stuff cold.
And he'd been posting on LinkedIn for three months trying to attract clients.
"How to write a great job description."
"3 interview questions you should stop asking."
"Why culture fit matters more than experience."
All fine posts. All solid advice.
Eleven likes across the whole three months. Zero inquiries.
He had no idea why nobody cared.
One evening, he was staying at a hotel for a client meeting.
He settled into the lobby with his laptop, trying — again — to figure out what to write next.
The man in the chair across from him glanced over.
Quiet. Unhurried. Reading something on a battered tablet.
"Mind if I ask what you're stuck on?" he said.
Marcus explained. The content. The silence. Three months of nothing.
The man nodded slowly.
Turned out he'd spent 25 years running content strategy for some of the biggest B2B brands in Europe.
(Marcus nearly knocked his coffee off the armrest.)
"Show me one of your recent posts," the man said.
Marcus pulled one up.
The man glanced at it, then pulled out a hotel notepad and scribbled something.
He tore off the page and slid it across.
❌ What Marcus had written: "Why culture fit matters more than experience when hiring your first team member."
✅ What it became: "You've interviewed 6 candidates and still feel like none of them are right. That's not bad luck — that's a sign your hiring brief is missing one thing. Here's the question to add to every brief before you post it."
Same topic. Completely different feeling.
Marcus stared at it.
"How did you do that?"
The man leaned back.
"Dickie Bush and Nicolas Cole have a name for this," he said. "They call it Resonance content — content designed specifically for the people who matter most in your niche. Been using the thinking for years."
"Here's what most people miss.
You're writing about what you know.
But your reader only cares about what they're asking.
Those are two completely different things."
💡 First — get your AI sidekick to think like your exact reader.
"Not 'small business owners in general.'
The specific person who woke up at 2am last week panicking about a bad hire.
Give your AI sidekick that person — their situation, their experience level, their specific fear.
Then ask it to list the questions they're already asking themselves.
You'll get content ideas you'd never think of sitting at a desk."
💡 Second — run those questions through six different lenses.
"Most people think about their reader's questions from one angle.
The Six Thinking Hats is a framework created by Edward de Bono that looks at any problem from six different angles — facts, emotions, risks, benefits, new ideas, and next steps.
Your AI sidekick knows this framework well.
One prompt gives you questions from every angle.
Now you have content ideas that cover every reason a person might care about your topic."
💡 Third — turn the best question into a finished post, not just a headline.
"Headlines are not content.
Most people stop there.
They get a list of questions, feel good about it, and still stare at a blank screen when they sit down to write.
The last prompt takes the best question and builds a complete, ready-to-post LinkedIn post — an opening line that pulls people in, a body that answers the question, and one low-pressure next step.
You leave with something you can publish today."
Then he tore off a second sheet and slid it across.
"Three prompts. Run them in order. Fifteen minutes."
Here's what each prompt does:
▶️ Prompt 1 — Find the questions your reader is already asking: Gets your AI sidekick to think like your exact reader and surfaces 10 questions they're genuinely asking about your topic.
▶️ Prompt 2 — See those questions from every angle: Runs the best questions through the Six Thinking Hats to uncover which angles your reader cares about most.
▶️ Prompt 3 — Write the finished post: Takes the most resonant question and turns it into a complete, ready-to-post LinkedIn post.
Marcus opened his AI sidekick and got to work.
🎯 Step 1: Find the questions your reader is already asking
⏱️ 5 minutes
This prompt gets your AI sidekick to step inside your ideal reader's shoes and list the exact questions they're already asking.
Most content describes what you know. This prompt finds what your reader needs to know. The gap between those two things is why most posts get ignored.
You are a {describe your ideal reader — e.g. a small business owner who has never hired before,
nervous about getting it wrong}.
You are at a stage where {describe their situation — e.g. you've been running solo for 3 years
and just landed a contract big enough to need your first hire}.
You provide services in this area: {describe your expertise — e.g. HR consulting for small
businesses — I help owners make great first hires without expensive recruiters}.
Using the Six Thinking Hats framework, write 10 questions you would genuinely be asking
yourself right now about this topic.
For each question:
- Write it in the reader's natural voice — the words they would actually use
- Make it specific to their situation, not generic
No jargon. No broad categories. Real questions a real person would type into Google at midnight.
Marcus put in his exact reader — a founder, three years in, just landed a big contract, terrified of hiring the wrong person.
The questions that came back were nothing like the posts he'd been writing.
Here's what changed:
❌ Before: "What questions should I brainstorm for my HR consulting content?"
✅ After: "How do I know if someone is actually a good fit or just good at interviews?"
"What happens if I hire someone and they don't work out — do I have to pay them to leave?"
"Everyone says hire slow, fire fast — but what does hiring slow actually look like?"
[Marcus's AI sidekick filled in the remaining 7 questions...]
Marcus read through the list.
These were the questions keeping his readers up at night.
He'd been writing posts about what he thought they should know.
Not what they were actually asking.
But having the right questions isn't enough.
You need to see them from every angle before picking which one to write about.
That's Step 2.
🔍 Step 2: See the questions from every angle
⏱️ 5 minutes
This prompt takes your best questions and runs them through the Six Thinking Hats — looking at each question from six sides: facts, emotions, risks, benefits, new ideas, and next steps.
What you get is a full picture of why your reader cares about that question.
Here are my top 3 questions from the previous step:
Question 1: {paste question}
Question 2: {paste question}
Question 3: {paste question}
For each question, apply the Six Thinking Hats framework:
- White hat: What facts does my reader need to know about this?
- Red hat: What emotions does this question bring up for them?
- Black hat: What risks are they worried about?
- Yellow hat: What's the best outcome if they get this right?
- Green hat: What's a completely different way to look at this problem?
- Blue hat: What's the first practical step they should take?
For each hat, write one short sentence — in the reader's natural language.
No jargon. No theory.
Each sentence should feel like something a real person would say out loud.
Marcus ran his top three questions through the framework.
Here's what changed:
❌ Before: "I want to write about interview questions. Not sure what angle to take."
✅ After: "Red hat: They feel sick when a new hire turns out to be nothing like the interview."
"Black hat: They're terrified of hiring someone who seems great — and realising three months in they've made a huge mistake."
"Yellow hat: If they get this right once, they finally have proof they can build a team without it blowing up."
[Marcus's AI sidekick filled in the remaining hat responses...]
Marcus had never seen his topic from this angle before.
The emotions. The fears. The upside his reader was quietly hoping for.
Every one of those was a post.
Now he knew exactly which angle to write from.
Step 3 turns the best one into a finished post.
🧠 Step 3: Write the finished post
⏱️ 5 minutes
This prompt takes the most resonant question and the angle your reader cares about most — and turns it into a complete, ready-to-post LinkedIn post.
Opening line that pulls people in. Body that answers the question. One clear next step. Nothing left to fill in.
Here is the question I want to answer: {paste question}
Here is the angle that resonates most with my reader: {paste the hat insight that felt most true}
My expertise: {describe what you do — e.g. I'm an HR consultant who helps small business
owners make great first hires without expensive recruiters}
Write a complete LinkedIn post:
1. Opening (first 2-3 lines): Start with the exact fear or situation from the angle above.
Make the reader think "that's exactly me." No broad claims.
2. Body (4-6 lines): Answer the question honestly. Short sentences.
One idea per line. No bullet points — write in flowing lines.
3. Call to action (1-2 lines): One low-pressure next step.
Not "book a call" — something they can do right now or respond to easily.
Plain English. No jargon.
Write like a trusted colleague giving advice over lunch.
Marcus used the question about feeling sick when a new hire doesn't match the interview — and the emotion angle he'd never named out loud before.
Here's what changed:
❌ Before: "5 interview questions every small business owner should ask."
✅ After: "You hired someone who nailed every interview question. Three months later you're wondering how you missed it.
You didn't miss it. Most interviews test how someone performs under pressure.
[Marcus's AI sidekick filled in the remaining sections...]"
Marcus read it twice.
That was his reader's exact fear, named out loud, in the first two lines.
He'd never once written a post that opened like that.
He posted it that evening.
🏆 Marcus's results
Before:
Posts about what he knew — not what his readers were asking
11 likes across three months of consistent posting
No inquiries. No DMs. No responses.
After:
3 complete LinkedIn posts — hook, body, and call to action — ready to publish
First comment came within 2 hours of posting
Two discovery calls booked in the first week
Total time: 15 minutes. Not 3 months.
His AI sidekick surfaced the real questions, found the sharpest angle, and wrote the full post.
Marcus made the final call on which angle hit hardest. BAM.
Three prompts. 15 minutes.
Walk away with a finished LinkedIn post your reader recognises themselves in — not another post about what you know.
That's it, my fellow outliers!
Yours 'helping you work less and earn more with AI' Vijay Peduru 🦸♂️