Scan time: 2-3 minutes / Read time: 3-5 minutes
Hey rebel ideapreneurs 🦸♂️🦸♀️
Beth writes a weekly newsletter for brand-new managers.
Each issue takes one hard moment — a tense one-on-one, a missed deadline — and shows exactly how to handle it.
She's sure anyone can learn to manage well — it's a skill, not a natural talent some people are just born with.
Beth's readers are first-time managers who feel like they're failing at this. They want to feel less alone, not read another checklist.
⛳️ Problem:
Beth has posted every week for five months.
Every post is a solid how-to, useful and clear.
But they all sound the same, so they land flat — a few likes, almost no replies. That one hurts.
Her struggle:
She only ever posts one kind of thing — a how-to — so a stranger scrolling by has no reason to stop.
🔥 The recipe
➡️ The Five-Post Mix
Think about a radio station that only played one song, on repeat.
Only the fans of that one song would ever tune in.
The stations you love mix it up — a slow love song, an old favorite, a brand-new hit.
Funny thing is, each kind of song pulls in a different crowd.
That's what Justin Welsh figured out.
He built a one-person business past $10 million in sales, all on his writing.
He grew his audience by rotating through a five different kinds of posts.
His idea: don't post the same kind of post every time.
Mix it up — a practical how-to, a personal story, a contrarian take, a reader's small win, an honest lesson.
Each kind pulls in a different reader, and gives them a reason to follow.
One type of post reaches one type of person.
Rotate through five, and you reach five times as many — and give them a reason to stay.
🚗 So Beth tried it her way.
Recall Beth and her newsletter for brand-new managers?
Every post was a how-to, and they were all blurring together.
So she started rotating through five kinds of posts instead.
Plot twist: she posted the exact same amount of posts. But now, she just mixed in four new kinds of posts instead of one.
One week she shared a personal story: her own worst day as a new manager.
The next, a contrarian take on a popular management rule: Open Door policy.
It means, your team feels free to walk in anytime.
That sounds welcoming, she wrote, but an open door invites constant interruptions.
She argued it actually kills focus.
Then she wrote abut a small win from a reader, then an honest lesson, then her usual how-to.
Each kind pulled in someone the how-tos never reached.
Get this — the story got replies, the contrarian take got shared, new managers started following.
She wasn't posting more — she was posting differently.
The moment she mixed the kinds of posts, quiet readers turned into real followers.
Bingo.
🧸 Every kind of post pulls in a different reader. Rotate through five kinds, and more strangers start to become subscribers.
The prompt below turns your same-y feed into a rotation of five kinds of posts.
You just tell it your topic and who you're writing for.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My topic and who I write for:
{e.g. calm, practical advice for brand-new managers}
The one kind of post I keep making (the format I default to every time):
{e.g. straightforward how-to tips}
A messy personal story or a strong opinion I've been sitting on (raw material for other post types):
{e.g. my disastrous first week as a manager; my belief that "open-door policies" backfire}
For Outcome: {e.g. five kinds of posts I can rotate through, with a real example of each}
Outputs:
1. My five post types — five distinct kinds of posts for my topic (e.g. how-to, personal story, contrarian take, reader win, honest lesson), each with why it pulls a different reader.
2. One real example of each — a title + opening line for a post of each type, drawn from my topic and story above.
3. My four-week rotation — a simple schedule mixing the five types, so I never post the same thing twice in a row.
4. The follow trigger — for each type, the one line that gives a stranger a reason to follow.
Then name the ONE post type I overuse, and which type I should add to reach people I'm missing.
That's it, my fellow doers!
Yours 'helping you build profitable businesses 12x faster' Vijay Peduru 🦸♂️