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Howdy rebel ideapreneurs 🦸♂️🦸♀️
Nora runs a weekly YouTube channel about cooking over a campfire.
It started after years of choking down freeze-dried packets on the trail.
She fell for real, live-fire cooking, and made the channel to share that joy.
And her viewers? They want exactly that — done with bland, just-add-water noodles.
⛳️ Problem:
Nora films the same trending campfire recipes every other camp-cooking channel already films.
She even trims out her hardcore backpacking stories, just to feel more beginner-friendly.
Three months in, her channel looks just like a thousand others, and the views barely move. Ouch.
Her struggle:
She keeps copying the trends, and her channel ends up sounding just like everyone else's.
🔥 The recipe
➡️ The Sub-Niche Stack
Justin Welsh built a one-person business that has crossed $10 million in revenue.
But he didn't start by picking a wide topic, like most solo creators do.
Most people pick their niche from somebody else's list — "entrepreneurs," "marketing," "productivity."
Then they wonder why their posts sound just like everybody else's.
Get this — Welsh did the opposite. He built his sub-niche by stacking three specific layers together.
A skill — something you've actually built over years, not just learned about.
An obsession — a world you'd return to even if nobody paid you.
One tight audience — a small, exact group of people, not a broad crowd.
He didn't aim at "entrepreneurs" in general.
He stacked a decade of real sales experience with a genuine love of solo business.
Then he aimed all of it at one tight audience: people trying to build a business alone.
That exact stack — a sales pro teaching solo entrepreneurs — is a corner nobody else owns. Wild, right?
🚗 So Nora tried it her way.
Remember Nora and her campfire-cooking channel?
It looked just like every other camp-cooking channel out there.
So she decided to stack her own three layers, the way Welsh did.
First, the skill.
Plot twist: for years she'd played it down, filming easy recipes to seem more beginner-friendly.
Now she named it plainly: five years of live-fire cooking, hundreds of campfire meals cooked.
Next, the obsession.
Before, she trimmed this out entirely, to seem more beginner-friendly.
Now she named it too: long-distance backpacking, a thousand trail miles walked every year.
Then, the tight audience.
Before, she aimed at "campers," which is almost everyone who owns a tent.
Now she narrowed it twice: campers who hike, then long-distance hikers cooking real food on the trail.
Stack all three together, and Nora finally had a corner of the internet nobody else could copy. Ta-da.
🧸 Stop copying the trend list. Stack your skill, your obsession, and one narrow audience instead.
The prompt below will braid your skill, obsession, and audience into one sharp sub-niche.
You just tell it the three pieces.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My skill (the craft I've quietly built repetitions in over years):
{e.g. teaching middle-school science — I've spent ten years turning hard ideas into plain words kids actually remember}
My obsession (the hobby, sport, or world I spend weekends inside — the one I read about for fun and nobody at work knows about):
{e.g. ultra-running — I read every training plan online and have run two 50-mile races}
For Audience: {e.g. weekend ultra-runners with full-time jobs training for their first 50-mile race in under 12 months}
For Outcome: {e.g. one sub-niche statement plus a stand-out headline I can paste into my LinkedIn, X, or newsletter profile this week}
Outputs:
1. My sub-niche statement — one sentence in plain words that names (a) my skill, (b) my obsession, (c) the tight audience I serve. No jargon. No "transform your life" language.
2. Three audience-narrowing options — starting from the obvious wide audience and cutting twice. Show the descent like this: Wide → Niche → Sub-niche. Pick the sharpest of the three and say why.
3. A stand-out headline — 8-15 words I can use as my LinkedIn headline, X bio, or newsletter tagline. Names the audience plus the outcome I help them get. No job title format.
4. Three post ideas that only someone with MY exact skill-plus-obsession could've written. For each: one-line hook + one-line angle.
5. The one topic I should STOP forcing — the generic "in my industry" topic that doesn't pull from either my skill OR my obsession.
Then explain in 2 sentences why this sub-niche would be hard for anyone else to copy.
That's it, my fellow renegades!
Yours 'helping you borrow the shortcuts from people who already made it' Vijay Peduru 🦸♂️