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Hey rebel solopreneurs 🦸♀️🦸♂️
Most digital business owners burn out writing fresh sales copy.
Every product launch. Every email campaign. Every landing page.
Blank cursor. Blinking. Mocking you.
Smart ones let their customers write it.
⛳️ Why this works
Before you write another sales email, you need social proof.
Without it? Customers hesitate. They second-guess. They leave.
92% of consumers read reviews before buying. 88% trust reviews as much as personal recommendations.
Here's the thing:
Your marketing copy is like trying to convince someone to try a new restaurant.
You can describe the food all day. "Amazing flavors! Perfect portions! Great ambiance!"
But what actually makes them go?
Seeing their friend post a photo with the caption: "Was skeptical about this place. Now I'm here every week. The truffle pasta changed my life."
That's what testimonials do. They show the journey from skepticism to success.
Most businesses make testimonials too vague. "This is awesome!" Great sentiment. Zero persuasion.
The good ones tell a story. From struggle to transformation.
"I used to dread public speaking. Now I give presentations with ease."
"After years of insomnia, I'm finally waking up ready to take on the day."
That's the difference between cherry-picked praise and proof that actually sells.
Turns out, customer stories beat your sales pitch every time.
You turn customer feedback into marketing that drives revenue. Boom.
Let's see how David figured this out:
📋 Get better results with context setup. Setup in 5 minutes | Download sample
David runs a digital course business. Teaches freelancers how to land better clients.
But here's his problem.
After 18 months and 200+ students, David had amazing results. Testimonials rolling in every week. Students quintupling their rates. Landing dream projects.
His marketing? Crickets.
He'd open blank doc. Try to write a sales email.
Type: "Want to 5x your freelance income?" Delete.
Type: "The secret to landing premium clients..." Delete.
Type: "What if you could charge what you're actually worth?" Delete.
3 hours. Zero usable copy.
But wait.
His inbox was packed with gold. Paragraphs from students. Complete transformation stories. Specific wins. Before and after details.
He'd screenshot them. Save to folder. Feel good about the social proof.
Then never touch them again.
He had no clue how to extract the marketing material buried inside.
Then David found something. A principle from a multi-million dollar content educator.
A framework called "Transformation Extraction."
It explained exactly why manual copywriting was killing his time. And how to pull marketing gold from customer feedback in minutes instead of hours.
David decided to follow these steps:
Step 1: Extract transformation elements from testimonial Step 2: Generate complete marketing content
📊 Step 1: David extracts transformation elements
David had this testimonial from a student named Marcus:
"Before your course, I was charging $50/hour and constantly anxious about where my next client would come from. I'd send 20+ cold emails a week and maybe hear back from 2. It felt like begging. After implementing your client positioning framework, everything shifted. Now I have a waitlist of clients who found ME, I'm charging $200/hour, and I actually turn down projects that aren't the right fit. The biggest change? I went from desperate freelancer to in-demand expert. Same skills. Different positioning."
David knew this was powerful. But which part mattered most?
He tried highlighting key phrases. Circled the numbers. Drew arrows connecting ideas.
Should he focus on the rate increase? The waitlist? The mindset shift from desperate to in-demand?
30 minutes of manual analysis. Still couldn't decide which transformation to emphasize.
The problem? David couldn't see the distinct transformation types. He just knew something valuable was there.
But if he could see all the elements laid out clearly, he could pick the most compelling one.
Here's what he tried:
The prompt just needed the testimonial text. From there, it would pull out wins, obstacles, and transformations. David could see which angle would hit hardest.
The Transformation Extractor prompt:
I am going to give you a customer testimonial for my {Product/Service}.
You are going to do the following:
1. Name the specific "wins" this testimonial highlights, in a bulleted list, using 10 words or less per bullet.
2. Name the obstacles, fears, frustrations, pains, or problems the "win" in this testimonial would solve or show how to overcome/fix, in a bulleted list, using 10 words or less per bullet.
3. Name the 5 most striking transformations before and after the customer's experience. Stress the most impactful change, demonstrating the significant improvements made, by comparing the past situation and the positive results achieved. Use 12 words or less. Use language from the testimonial. For example, from {old identity} with {a problem} to {desirable outcome} with {resulting benefit}.
<INPUT>
**Required:**
Testimonial text: {PASTE complete customer testimonial here}
Product/Service: {INSERT what you offer e.g. Freelancer positioning course}
</INPUT>
Their AI sidekick returned structured transformation data:
Wins:
Charging $200/hour (4x rate increase)
Client waitlist (inbound demand)
Turning down wrong-fit projects
Obstacles solved:
Anxious about finding next client
Sending 20+ cold emails weekly with 10% response rate
Feeling like begging for work
Top 5 transformations:
From $50/hour desperate freelancer to $200/hour in-demand expert
From 20+ cold emails weekly to clients finding them
From 10% email response rate to waitlist of ideal clients
From accepting any project to turning down wrong fits
From anxious about next client to confident expert positioning
David scanned the list. Transformation #1 hit different.
"From $50/hour desperate freelancer to $200/hour in-demand expert."
That's the emotional journey potential customers were going through. Not just the money. The identity shift.
Completion moment: David knew exactly which transformation angle would drive sales—the desperate-to-expert journey.
✍️ Step 2: David generates complete marketing content
David had the transformation. Now he needed actual marketing content.
Here's what he used:
The prompt needed the customer name, transformation, and testimonial. From there, it would follow a 6-section framework. Obstacle → solution → benefits → proof → call to action. Ready-to-send marketing in one shot.
The Marketing Content Generator prompt:
Write an 800 word customer success story email.
Highlight how [customer name] used [product/service] to [achieve transformation]. [Customer Name] is [why their story matters].
Testimonial:
[The testimonial]
Email Structure:
Section 1: Name the obstacle/fear this "win" would solve or show how to overcome/fix.
- Engage the audience with a striking, desirable situation related to the topic.
- Address potential skepticism or doubts that the audience might have about the situation.
Section 2: "Anyone can solve this obstacle/fear.... IF" → if they understand/do X.
- Assert that anyone can achieve the situation given certain knowledge or skills.
- Strengthen the assertion by providing an example of someone who succeeded using the mentioned knowledge/skills.
Section 3: Here's why
- Lay out the guiding principles or steps leading to the desirable situation.
- Encourage self-reflection through a question that highlights possible obstacles the audience might be facing.
Section 4: Here's what's currently holding you back
- Identify and address the main challenges that your target audience may encounter.
Section 5: Here's how we help you solve this obstacle/fear
- Propose a solution to the identified challenges and outline its benefits.
- Assure the audience that achieving the desirable situation is possible for anyone.
- Substantiate your assurances with evidence or statistics showing the success of the proposed solution.
Section 6 CTA
- Encourage the audience to take the next step towards their goals.
<INPUT>
**Required:**
Customer name: {INSERT name e.g. Marcus}
Product/service: {INSERT what you offer e.g. Client Positioning Course}
Transformation achieved: {USE transformation from Prompt 1 e.g. From $50/hour desperate freelancer to $200/hour in-demand expert}
Why their story matters: {INSERT context e.g. successful course student who implemented framework}
Testimonial text: {USE the testimonial from above}
</INPUT>
Their AI sidekick returned a complete 800-word email. Subject line. Six sections with smooth transitions. Obstacle framing. Marcus's story woven throughout. Clear call to action.
David read it. Tweaked two phrases. Added personal touch in the CTA.
10 minutes. Ready to send.
Then David realized something. He could use same testimonial for different formats like tweets, linkedin posts and landing page copies.
Asked for a tweet. Got punchy thread starter.
Asked for a LinkedIn post. Got professional success story.
Asked for landing page copy. Got before/after comparison with social proof.
Completion moment: David had a complete system—testimonials became emails, posts, tweets, and landing pages in minutes.
🏆 David's results after 3 weeks
Before:
Marketing creation time: 3+ hours per piece
Testimonials used: Saved in folder, never touched
Sales copy quality: Inconsistent, felt salesy
Monthly output: 4-6 pieces (struggled to maintain)
After:
Marketing creation time: 10-15 minutes per piece
Testimonials used: Every positive feedback becomes 3-5 assets
Sales copy quality: Customer voice, authentic
Monthly output: 20+ pieces (testimonial-driven)
His process now:
Get customer testimonial (1 minute)
Run extraction prompt (60 seconds)
Pick strongest transformation (2 minutes)
Run content generator (60 seconds)
Generate variations (60 seconds)
Light edits and publish (5 minutes)
Total time: 10 minutes. Not 3+ hours.
His AI sidekick extracts transformations and generates marketing in under 3 minutes. Bingo.
🧩 Your turn
Copy both prompts into your AI sidekick. Run them in the same chat.
Paste your customer testimonial into Prompt 1. Their AI sidekick identifies wins, obstacles, and transformations.
Pick your strongest transformation. Then Prompt 2 runs using that data. Generates complete marketing email ready to edit and send.
Generation time: 2 minutes total. Time to publish: 10 minutes.
That's it, my fellow outliers!
Yours 'helping you build freedom, not just a business' Vijay peduru 🦸♂️