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Howdy rebel ideapreneurs 🦸♂️🦸♀️
Dev runs a YouTube channel about getting mobile again after years at a desk.
He started it because sitting all day had quietly wrecked his own back.
He's convinced you can undo desk stiffness without a gym or a trainer.
His viewers know the feeling — tight hips, sore necks, scared to start.
⛳️ Problem:
Dev only posts a video once it's perfect — scripted, lit, edited for days.
So he ships maybe one a month, and the channel barely grows.
He hides every messy attempt and every routine that didn't work.
A year in, he has 600 subscribers and a folder of unpublished "not ready" clips.
His problem: how to grow without waiting until he's a polished expert.
🔥 The recipe
➡️ Show your work
Austin Kleon is the author of Show Your Work!.
He argues you don't need to be an expert to build an audience.
You need to share the process, not just the finished product.
People follow the messy journey, then stick around for the result.
Kleon's argument: document, don't create.
Show what you're learning as you learn it.
Kleon wasn't famous when he started posting rough blackout poems online.
He shared the process daily, mess and all.
NPR and 140,000 readers noticed — then HarperCollins gave him a book deal.
🚗 The steps
📓 Step 1 — Share the process, not the polish.
Post what you're figuring out this week, rough edges and all.
The half-done attempt is more relatable than the perfect one.
Dev films a 60-second clip from his living room floor.
Just him testing a hip stretch that finally helped.
No script, no studio lights.
🔁 Step 2 — Turn each day's learning into a small post.
Document, don't create. One thing you learned becomes one post.
You're not making content — you're narrating the work.
Dev posts his daily experiments.
"This stretch did nothing." "This one changed my morning."
Each one is a tiny, honest update.
🙋 Step 3 — Tell the story out loud as you go.
Name where you started and where you are now.
People root for someone mid-journey, not a finished guru.
Dev shares his own before: couldn't touch his toes at 38.
Viewers who feel just as stuck finally see themselves.
They subscribe to watch him keep going.
The prompt below turns what you're learning into a week of posts.
You just tell it what you're working on right now.
🧸 Document the journey + share it weekly = an audience that grows with you.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
What I'm actually working on or learning right now (the real, in-progress thing — not the polished topic I wish I could teach):
{e.g. testing daily mobility routines to undo years of desk stiffness — figuring out what actually loosens my hips and back}
The "perfect" bar I've been waiting to clear before I post (be honest):
{e.g. studio lighting, a full script, and looking like I already have it figured out}
Where I started vs. where I am now (the honest before/after of my own journey):
{e.g. couldn't touch my toes at 38; now I can after three months of small daily stretches}
For Audience: {e.g. people who've sat at a desk for years and feel tight, sore, and scared to start moving}
For Outcome: {e.g. a week of "show your work" posts I can film on my phone without a script}
Outputs:
1. My this-week learnings list — 5 specific things I'm figuring out right now that each become a small, honest post.
2. The "document, don't create" reframe — for each learning, the rough-but-real version I can post today instead of the polished version I keep delaying.
3. My journey hook — one or two lines naming where I started and where I am now, so a stuck beginner sees themselves in me.
4. The week's posting plan — what to share each day, on which platform, in under 20 minutes per post.
Then name the ONE "not ready yet" clip in my drafts folder I should just publish today, exactly as it is.
One messy attempt posted instead of hidden.
One week of learning shared out loud.
One audience that grows because you're still learning.
That's it, my fellow mavericks!
Yours 'helping you turn your obsession into income 10x faster with your AI sidekick' Vijay Peduru 🦸♂️