Howdy rebel ideapreneurs 🦸♂️🦸♀️
Priya runs a weekly YouTube channel about cooking outdoors.
She started it after years of choking down freeze-dried packets on the trail.
She believes a campfire dinner can be the best meal of the trip.
Her viewers feel the same — done with sad just-add-water noodles.
⛳️ Problem:
She films what every other camp-cooking channel films, and the views barely move.
She picks her topics from a list of trending campfire recipes.
She strips out her hardcore backpacking stories so the channel feels beginner-friendly.
Three months in, the channel looks like a thousand others.
Her question: how to make a channel only she could make.
🔥 The recipe
➡️ Find your sub-niche
Justin Welsh is the writer behind a one-person business that crossed $10M in revenue.
He argues most people pick a niche from somebody else's list.
Then they wonder why their posts sound like everybody else's.
Welsh's argument: your sub-niche has three layers — skill, obsession, and one tight audience.
Stack all three, and you stop being a generalist.
Welsh didn't aim at "entrepreneurs."
He stacked a decade in sales, an obsession with solo business, and one tight audience.
That stack — a sales pro teaching solo entrepreneurs — is a corner only he owns.
🚗 The steps
🧠 Step 1 — Name the skill you already have.
The craft you've quietly gotten good at over years of repetitions.
Priya names her skill: live-fire cooking. Five years. Hundreds of campfire meals.
❤️ Step 2 — Name the obsession you keep returning to.
The hobby or world you spend weekends inside.
Priya names her obsession: long-distance backpacking. A thousand trail miles a year.
🎯 Step 3 — Narrow the audience until they say "this is for me."
Take the obvious audience. Cut it in half. Cut it again.
Camp cooks → campers who hike → thru-hikers cooking real food on long trails.
Stack all three, and Priya finally has a corner of the internet that's hers.
That's the sub-niche.
The prompt below will braid your skill, obsession, and audience into one sharp sub-niche.
You just tell it the three pieces.
🧸 Skill + obsession + tight audience = a corner of the internet that's yours.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My skill (the craft I've quietly built repetitions in over years):
{e.g. teaching middle-school science — I've spent ten years turning hard ideas into plain words kids actually remember}
My obsession (the hobby, sport, or world I spend weekends inside — the one I read about for fun and nobody at work knows about):
{e.g. ultra-running — I read every training plan online and have run two 50-mile races}
For Audience: {e.g. weekend ultra-runners with full-time jobs training for their first 50-mile race in under 12 months}
For Outcome: {e.g. one sub-niche statement plus a stand-out headline I can paste into my LinkedIn, X, or newsletter profile this week}
Outputs:
1. My sub-niche statement — one sentence in plain words that names (a) my skill, (b) my obsession, (c) the tight audience I serve. No jargon. No "transform your life" language.
2. Three audience-narrowing options — starting from the obvious wide audience and cutting twice. Show the descent like this: Wide → Niche → Sub-niche. Pick the sharpest of the three and say why.
3. A stand-out headline — 8-15 words I can use as my LinkedIn headline, X bio, or newsletter tagline. Names the audience plus the outcome I help them get. No job title format.
4. Three post ideas that only someone with MY exact skill-plus-obsession could've written. For each: one-line hook + one-line angle.
5. The one topic I should STOP forcing — the generic "in my industry" topic that doesn't pull from either my skill OR my obsession.
Then explain in 2 sentences why this sub-niche would be hard for anyone else to copy.
One quiet craft pulled into the light.
One weekend obsession finally on the page.
One small corner of the internet only you can hold.
That's it, my fellow renegades!
Yours 'making your AI sidekick work intelligently and exactly the way you want while you sleep' Vijay Peduru 🦸♂️