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Hey rebel solopreneurs 🦸♀️🦸♂️
Wrote for two hours.
Hit publish.
Three likes. One of them was an old coworker who likes everything.
The post wasn't bad.
It just wasn't for anyone specific.
There's a fix that takes 10 minutes.
⛳️ Here's the scenario
Meet Lisa.
Seven years in corporate HR. Finally went solo.
She helps small business owners build hiring systems so they stop making expensive bad hires.
She posted on LinkedIn three times a week.
Topics like "why company culture matters" and "5 signs you hired the wrong person."
Good content. Professional. Well-written.
Two hundred impressions. Six likes. Zero DMs.
One Tuesday afternoon, she took her laptop to the park.
She sat down on a bench near the fountain.
An older woman settled in beside her with a takeaway coffee and a dog-eared paperback.
She glanced at Lisa's screen.
"That post — who's it for?"
Lisa blinked. "Small business owners."
The woman smiled slowly.
"How many people is that?"
Turned out she'd spent 25 years running content strategy for two of the biggest HR software companies in the world. (Lisa very nearly spilled her iced tea.)
She asked to see Lisa's latest post.
Lisa showed her.
The woman looked at it for about eight seconds.
Then she opened a notes app and rewrote it right there on the bench.
❌ What Lisa had: "5 signs you hired the wrong person for your team"
✅ What it became: "5 signs the person you hired last month is about to quit — and what a solo founder with no HR background can do about it this week"
Same topic. Completely different reader.
Lisa stared at it.
"How did you know to say it like that?"
The woman leaned back.
"I didn't know. I asked three questions first."
"Dickie Bush and Nicolas Cole built this framework into their Ship 30 for 30 course," she added. "I've used it ever since."
She explained slowly, like she was talking to someone who had never thought about this before.
💡 First — the topic is never the problem. The reader is.
"Every topic sounds the same until you name exactly who's reading it.
'Company culture' means nothing.
'Company culture for a founder who just hired their third employee and is terrified of getting it wrong' — that's a post."
💡 Second — the outcome changes everything.
"Two people can care about the same topic for completely different reasons.
A founder who wants to avoid a lawsuit reads a different post than a founder who wants to stop doing 60-hour weeks alone.
The outcome changes what you say, what you leave out, and how urgent the whole thing feels."
💡 Third — once you have both, the post almost writes itself.
"You're not trying to be clever.
You're just describing a real person's real problem.
The words come out specific because the reader is specific."
Then she scratched the three prompts onto the back of her coffee sleeve.
"Run these in order. You'll have a post ready in 10 minutes."
Here's what each prompt does:
▶️ Prompt 1 — Find your reader: Drills any broad topic down to 7 specific audiences — so you stop writing for everyone and start writing for someone.
▶️ Prompt 2 — Find their reason: Takes your chosen audience and finds 7 specific outcomes they actually care about — so the post has a point beyond just "information."
▶️ Prompt 3 — Write the post: Takes your WHO and SO THAT and turns them into a complete, ready-to-post LinkedIn post — opening line, body, and call to action.
Lisa opened her AI sidekick and got to work.
🔍 Step 1: Find your reader
⏱️ 3 minutes
Most posts get ignored because they're written for "everyone who might be interested."
This prompt takes your broad topic and breaks it into 7 specific audiences — people who are in a particular situation, at a particular stage, with a particular problem.
I want to write a LinkedIn post about: {e.g. building a hiring system for your business}
Give me 7 specific audiences who would find this topic genuinely useful.
Each audience should be:
- Defined by a situation they're currently in (not just a job title)
- Facing a real problem related to this topic
- At a different stage than the others on the list
Format:
1. [Audience] — [What situation they're in] — [What problem they're trying to solve]
No vague categories. No "entrepreneurs" or "business owners" without context.
Be specific enough that the person reading the list thinks "that's literally me."
The list came back sharp.
Lisa read through it twice.
Number 4 stopped her cold.
"Solo founders who just hit 3-5 employees and are terrified the next hire will break the team dynamic they've built."
That was her client.
Almost word for word.
Here's what changed:
❌ Before: "My topic: small business owners who want better hires"
✅ After: "1. First-time founders — just made their first hire and realised they have no process — terrified of making a mistake that costs them 3 months of salary
Solo consultants — trying to bring on a subcontractor for the first time — don't know how to assess someone they'll never meet in person
Retail owners — have hired 10+ people but still lose staff within 90 days — think the problem is the people, not the process
Solo founders (3-5 employees) — afraid the next hire will break the culture they've built — haven't written a job description in two years
Agency owners — growing fast, no time to hire properly — making offers based on gut feel and suffering for it"
[Lisa's AI sidekick filled in the remaining sections...]
One audience jumped out instantly.
But knowing WHO wasn't enough.
She still needed to know WHY they were reading — what they actually wanted on the other side.
That's Step 2.
🎯 Step 2: Find their reason
⏱️ 3 minutes
Two people can care about the same topic for completely different reasons.
This prompt takes the specific audience from Step 1 and finds 7 outcomes they actually want — so your post has a clear point that makes the right reader stop and pay attention.
A clear outcome is the difference between "interesting post" and "this was written for me."
I am writing a LinkedIn post for: {e.g. solo founders with 3-5 employees who are terrified the next hire will break their team dynamic}
They care about the topic of: {e.g. building a hiring system}
Give me 7 specific outcomes this exact reader wants from this topic.
Rules:
- Each outcome should be concrete — describe what life looks like when they have it
- Be specific: not "better hires" but "a way to assess candidates in 30 minutes without relying on gut feel"
- Each outcome should feel different — not just the same benefit reworded
Format:
1. [Outcome] — [What this actually means for their day-to-day life]
Lisa ran it.
The outcomes were nothing like her usual posts.
Number 3 hit hard: "A 3-question interview framework that shows you culture fit without ever asking 'where do you see yourself in 5 years.'"
She'd never written about that.
Her clients had asked for it in almost every conversation.
Here's what changed:
❌ Before: "SO THAT: they can make better hires"
✅ After: "1. A way to screen candidates in under 30 minutes — so they stop spending half their week on interviews that go nowhere
A scorecard they can hand to any future hiring manager — so the decision doesn't live only in the founder's head
A 3-question interview framework that shows you culture fit — without the awkward 'where do you see yourself in 5 years' question
A way to know within the first week if a hire is going to work out — before it becomes a 3-month mistake
A simple onboarding checklist that doesn't require an HR department — so new hires feel set up for success on day one"
[Lisa's AI sidekick filled in the remaining sections...]
Now she had something specific.
A real reader. A real reason.
Time to turn it into a post.
✍️ Step 3: Write the post
⏱️ 4 minutes
This prompt takes your WHO and SO THAT — the specific reader and the specific outcome — and turns them into a complete LinkedIn post.
Not a draft. Not bullet points.
A full post with an opening line that makes the right person stop, a body that explains the idea, and a clear next step they can take.
Write a LinkedIn post using this exact reader and outcome:
FOR WHO: {e.g. solo founders with 3-5 employees who are terrified their next hire will break the culture they've built}
SO THAT: {e.g. they have a 3-question interview framework that shows them culture fit without relying on gut feel}
Rules:
- Opening line: put the reader in a scene they've lived — specific moment, specific feeling
- Body: 3-5 short punchy lines that explain the idea or framework — plain language, no jargon
- Closing: one clear next step — a question, a micro-action, or an invitation to reply
- Tone: like a smart founder talking to another smart founder over coffee — no corporate language
- Length: 150-200 words maximum
- No hashtags
Lisa pasted it in.
The post came back in one shot.
She read the first line.
"You're 4 months in with your new hire. Something feels off. But you can't name it — and you definitely can't say it out loud."
That was the exact fear her clients described.
She'd never said it in a post before.
Here's what changed:
❌ Before: "5 signs you hired the wrong person for your team"
✅ After: "You're 4 months in with your new hire. Something feels off. But you can't name it — and you definitely can't say it out loud.
Here's what's actually happening:
You hired for skills. You forgot to hire for fit.
Not personality fit — working-style fit.
3 questions that show you this before the offer goes out:"
[Lisa's AI sidekick filled in the remaining sections...]
Same topic.
Different reader. Different outcome. Different post entirely.
BAM.
🏆 Lisa's results
Before:
Posts about broad topics nobody recognised themselves in
200 impressions. Six likes. Zero replies.
No idea why the content wasn't working
After:
3 complete LinkedIn posts — opening, body, call to action — ready to publish
First post hit 1,400 impressions in 48 hours and got 11 replies from exactly her target audience
Two discovery calls booked from people who said "this post was written for me"
Total time: 10 minutes. Not two hours of staring at a blank screen.
Her AI sidekick handled the audience drill, the outcome list, and the first draft.
Lisa made the final call on which reader, which outcome, which post to use.
That's it, my fellow outliers!
Yours 'helping you earn more by doing way less' Vijay Peduru 🦸♂️