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Hey rebel solopreneurs 🦸♀️🦸♂️
Most solopreneurs write a LinkedIn post and wonder why nobody stops to read it.
The post is fine. The topic is solid. But it reads like a hundred other posts on the same subject.
Here's the thing — most writing has no clear voice signature.
No distinct mix of elements that makes a reader think "I know exactly who wrote this."
A voice isn't a vibe or a feeling. It's a specific mix of five identifiable ingredients.
And most writers don't know which ones they're actually using.
Without knowing your mix, every edit is a guess. You tweak words. You adjust sentences. But you're fixing the wrong thing.
There's a way to find out exactly what your voice is made of — in 10 minutes.
🧩 You provide:
A piece of your writing — a recent LinkedIn post, newsletter section, or short article
🍿 What you get:
First — a breakdown of your writing across 5 voice archetypes, with examples pulled from your own text
Then — a "voice mix" table showing the percentage of each archetype in your writing
Finally — a plain-English description of your voice pattern, plus a specific recommendation on which mix to aim for
These are analysis outputs — not finished posts.
Use the voice mix as your personal editing checklist.
Every time you write something new, compare it against your mix before you publish.
⛳️ Here's the scenario
Maya ran a one-person HR consulting business helping small companies hold onto their best people.
She'd been posting on LinkedIn for eight months. A few likes. Occasional comments. No real traction.
The posts weren't bad — she knew her subject cold. But her writing could have been written by anyone.
She was on a rooftop bar one evening, reworking the same paragraph for the fourth time, when the woman next to her leaned over.
"Are you a writer?"
Maya laughed. "Trying to be."
The woman smiled.
She'd spent a decade helping creators and founders build content brands. Hundreds of clients. Millions of readers across their audiences combined. (Maya nearly knocked over her drink.)
She glanced at Maya's screen. Read the post. Then opened her notes app and typed out a quick table.
❌ What Maya had written: "Employee retention is one of the biggest challenges facing small businesses today. Here are three things you can do to improve it."
✅ What it became: "Six months ago, a founder told me she'd lost her third hire in a row. Same exit interview. Same feedback. 'I didn't feel like there was a future here.' Here's what she changed — and why it worked."
Same advice. Completely different pull.
Maya stared at it.
"Why does yours feel so much more real?"
The woman said three things.
"Every piece of writing has a voice mix — a combination of five archetypes. Storyteller. Opinionator. Fact Presenter. Frameworker. F-Bomber. Most people write without knowing which ones they actually use."
"Dickie Bush and Nicolas Cole mapped this out years ago," she added. "I've used it with every client since."
"Your voice mix is also a feedback signal from your audience. The posts that get the most traction — they show you which archetypes your readers respond to. That's the mix to lean into."
She handed Maya her phone with a single prompt on the screen.
"Paste your best post in there. You'll know your voice mix in two minutes."
Maya opened her AI sidekick and got to work.
🎯 Step 1: Diagnose your exact voice mix
⏱️ 5 minutes
This prompt takes any piece of your writing and breaks it down across all five voice archetypes — then tells you exactly what mix you're working with.
Here's what it produces:
❌ Before: "Eight months of LinkedIn posts. No idea why some worked and others didn't. Every edit felt like a guess."
✅ After: "Voice mix result:
Storyteller: 45% — 'Six months ago, a founder told me she'd lost her third hire in a row.'
Opinionator: 30% — 'Most small companies don't lose employees. They lose trust.'
Fact Presenter: 10% — 'Studies show that employees who feel stuck leave within 18 months.'
Frameworker: 15% — 'Here are three things she changed.'
F-Bomber: 0%
Voice description: Maya writes like a trusted advisor sharing hard-won lessons. Her storytelling is the strongest signal — readers stay because the examples feel real. Her opinion voice adds conviction. Her framework instincts are emerging.
Recommended mix for her audience: 40% Storyteller, 35% Opinionator, 15% Frameworker, 10% Fact Presenter. Lean harder into the client stories — that's where her audience is paying attention. Pull back on the how-to structure, which is crowding out the voice. [Maya's AI sidekick filled in the remaining analysis sections...]"
Here's the prompt that did that:
You are my personal writing voice analyzer.
I'm going to give you a piece of my writing.
Analyze it for the 5 different "Voice Archetypes" below.
The 5 Voice Archetypes:
1. The Storyteller
Uses dates, times, locations, and real-life examples.
Phrases like: "In 1999…", "The first time I…", "A few years ago…"
2. The Opinionator
Emphasizes strong opinions with conviction.
Phrases like: "There's a reason why…", "It's unbelievable how…", "Never", "Always"
Uses adverbs for emphasis: "Really", "Rarely", "Honestly"
3. The Fact Presenter
Backs up points with stats, studies, research, or surveys.
Phrases like: "Studies show…", "According to research…", "X% of people…"
4. The Frameworker
Gives readers something actionable and structured.
Phrases like: "A proven process…", "Here's how to…", "Step 1, Step 2, Step 3…"
5. The F-Bomber
Uses brash, abrasive, or sarcastic language.
Includes: cursing, ranting, strong irreverent takes.
My writing: {Paste a recent LinkedIn post, newsletter section, or short article here}
Step 1 — Create a table with two columns: Voice Archetype | Example from my text.
Pull a real quote from the writing for each archetype you find.
If an archetype doesn't appear, write "Not present."
Step 2 — Create a voice mix table with two columns: Voice Archetype | Percentage.
Percentages must add up to 100%.
Step 3 — Write a plain-English description of my voice mix in 3-4 sentences.
Tell me which archetypes dominate, what that says about how I write, and how readers likely experience my content.
Step 4 — Recommend the ideal voice mix for my audience.
Tell me which archetype to lean into more, which to pull back on, and why.
Be specific — no generic advice.
Maya read her results twice.
Forty-five percent storyteller.
She'd never noticed how often she opened with a client moment — she just did it naturally.
But she'd been cutting those stories out of her posts, thinking they were too personal.
Now she knew that was exactly wrong.
🏆 Maya's results
Before:
Eight months of posting with no idea why some worked and others didn't
Every edit felt like a guess — she was revising tone without knowing the signal
Posts that sounded like every other HR consultant on LinkedIn
After:
A clear voice mix breakdown with real examples pulled from her own writing
Understood that storytelling was her strongest asset — and she'd been cutting it out
Had a specific, audience-backed target mix to write toward on every future post
Total time: 10 minutes. Not eight more months of guessing.
Her AI sidekick did the analysis. Maya got the clarity. BAM.
One prompt. One voice mix. No more wondering why some posts hit and others disappear.
Now you know exactly what to lean into — and what to cut.
That's it, my fellow outliers!
Yours 'helping solopreneurs skip the hard way of doing things' Vijay Peduru 🦸♂️