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Hello rebel ideapreneurs 🦸♂️🦸♀️
Ava writes a Sunday newsletter about investing for regular 9-to-5 workers.
She started it because most money advice treats normal people like full-time day traders.
Her message is simple — you don't need to watch charts all day; slow, automatic investing wins.
And her readers? They want exactly that — a calm, steady path to retiring early.
⛳️ Problem:
Ava pastes the same bio everywhere — on LinkedIn, on Twitter, and on her newsletter page.
A bio is the short line about yourself a stranger reads first, to decide if they'll follow you.
Hers tries to say everything at once: engineer, investor, writer, side-hustler.
So new visitors read one crowded line, get confused, and click away. That one hurts.
Her struggle:
Her bio tries to say everything, so it says nothing to the right reader.
🔥 The recipe
➡️ The 5-Bio Method
Think about a movie poster you walk past in a couple of seconds.
A good one tells you instantly who the movie is for, and why you'd care.
A bad one crams in every actor and quote, so you just keep walking.
Get this — your bio works the exact same way. It's a tiny poster for you.
Its one job is to make the right person stop and think, "this is for me."
A long list of everything you've ever done does the opposite.
This is what two writers, Nicolas Cole and Dickie Bush, teach.
Together they've built writing courses that have sold over $10 million.
And they say a good bio quietly answers four questions.
Who are you?
What do you do?
What do I get from you?
Why should I trust you?
Bush is a great example of it himself.
He used to work as a trader at BlackRock, the biggest money-management firm in the world.
Instead of a boring job title, he wrote one line: "former BlackRock trader turned digital builder."
In just a few words, you know who he is and why to trust him.
Their trick is to never write a bio from a blank page.
Instead, quickly try a few short versions, then keep the one that fits best.
🚗 So Ava tried it her way.
Back to Ava and her 9-to-5 investing newsletter.
Her bio listed everything about her, and connected with no one.
So she decided to stop cramming, and write for one clear reader instead.
Instead of forcing one perfect bio, she quickly wrote a few short versions.
Funny thing is — her old bio had tried to list everything: engineer, investor, writer, side-hustler.
So this time, each new version led with just one clear thing.
Her first version led with the result she gets people:
"I help 9-to-5 workers reach $1 million invested, without a trading app."
Her second led with her own story: "software engineer, $600,000 invested on autopilot."
Then she checked each version against those four questions.
Spoiler: the result-first bio won easily.
A stranger could instantly see who it's for, and why they should trust her.
So she put that one on her newsletter page and her LinkedIn, in a single sitting.
It named one clear person now, instead of trying to catch everyone.
And the very next Sunday, new subscribers started ticking up. Nailed it.
🧸 Don't cram everything into one bio. Write a few, then keep the one that connects with your reader.
The prompt below will draft all five bios using your topic and credibility.
You just tell it the topic, the audience, and one credibility marker.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My newsletter topic (one sentence — what every issue I publish is about):
{e.g. quiet FIRE investing for 9-to-5 employees, autopilot buys instead of day trading}
My target reader (one sentence — the specific person I want to subscribe):
{e.g. software engineers and PMs in their 30s who want to retire early without watching charts every day}
My credibility marker (one fact a stranger can verify or picture — a number, a past role, a result):
{e.g. 12 years as a software engineer, $600K invested on autopilot, no day-trading account}
My brand name if I have one (skip if I don't):
{e.g. The Quiet FIRE Letter}
For Audience: {e.g. 9-to-5 knowledge workers who want a quiet path to FIRE — index funds and automation, not options and Discord servers}
For Outcome: {e.g. five bio drafts I can paste into my newsletter, LinkedIn, Twitter, and speaker page today — one per template, all in sentence case, all using numbers where possible}
Outputs:
1. Bio 1 — The Outcome Bio. Bold promise with a number. Template: I help [audience] use [mechanism] to [outcome number].
2. Bio 2 — The Talker Bio. Topic + result + credibility. Template: I talk about [topic]. [Number result]. [Credibility].
3. Bio 3 — The Brand Bio. Brand name + aspirational number + what audience gets. Template: [Brand]. [Goal number] and [what audience gets].
4. Bio 4 — The Category Bio. Qualitative cred + numeric cred + contrarian take. Template: [Qual cred]. [Number cred]. [Category POV].
5. Bio 5 — The Specialist Bio. Hyper-specific skill + role + descriptors + proof.
Then score each bio against the 4-question test (who I am · what I do · what to expect · why trust me) and pick the one that scores highest for my newsletter About page today.
That's it, my fellow mavericks!
Yours 'bringing you cheat codes for 12x faster business success' Vijay Peduru 🦸♂️