Scan time: 2-3 minutes / Read time: 3-5 minutes
Hey rebel ideapreneurs 🦸♂️🦸♀️
🍳 Three shows in a blender
Before he had a television show, Alton Brown sat down and wrote three names on a piece of paper.
Julia Child.
Mr. Wizard.
Monty Python.
Julia Child was the cook who taught America French food on public television.
Mr. Wizard was a man who explained science to children by doing experiments in a home kitchen.
Monty Python was a British comedy troupe famous for being extremely strange.
Those three things have nothing to do with each other.
In his words: "I wrote down Julia Child, Monty Python, Mr. Wizard and thought if I could put those three things together, that would be fun."
The show he made was called Good Eats.
It taught you how to cook a steak.
While it did that, it explained why heat browns meat.
And somewhere in the middle a man in a costume would turn up and say something ridiculous.
Cooking shows already existed.
Science shows already existed.
Comedy already existed.
Alton invented none of it.
Nobody had all three at once, because nobody else happened to love all three at once.
Turns out that was enough for fourteen seasons.
⛳️ The problem
Alton put three unrelated shows on one piece of paper and made a show nobody could copy.
Meanwhile, our advice is correct, but it sounds exactly like everyone else's.
Nobody's gonna pick us over the person who said it first.
✍️ The man who refused to pick one thing
Dan Koe writes about business, and about mindset, and about creativity, all mixed together.
That's exactly what every guide tells you not to do.
He runs a one-person business with no employees.
He's said publicly that it made more than $4 million in 2024, and $2.5 million the year before.
Four million.
The advice he was ignoring goes like this.
Pick one narrow topic, own it, and become the person for that thing.
His objection is practical.
A narrow topic is really just a list of questions people ask, and a list of questions is the easiest thing on earth to copy.
Ten people can write the same list.
Now a machine can write it in an afternoon.
So the topic was never what made anybody hard to replace.
Get this — what Dan sells is not information about business.
It's what business looks like through the eyes of somebody who also thinks constantly about creative work and about how people think.
You can copy every idea he has.
You cannot copy the mix he saw them through.
🔥 The recipe
➡️ The Point of View Advantage
Alton put three unrelated shows on one piece of paper.
Dan put three unrelated subjects into one business.
Neither of them found a topic nobody had taken.
They both put together things nobody else happened to love at the same time, and that combination is the part that can't be copied.
So you stop hunting for a topic nobody has taken, because there are none left.
Your mix of obsessions is the one thing nobody can copy.
Not another person, and not an AI.
Write your three names down.
That's it, my fellow anti-status-quo-ers!
Yours 'helping you skip years of pain and frustration in your life and business' Vijay Peduru 🦸♂️
🏄♀️ The prompt
The prompt below finds the combination you already have and shows you what your ordinary
topic looks like once it goes through that whole combination.
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt, or just run it as is. Your AI sidekick will use the example values and give you an output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
- Do not suggest a narrower niche. That is the move this is replacing.
=============== INPUTS — edit these, or just run as is ===============
The topic I currently write about:
{e.g. getting out of debt, for families on one income}
Three things I am genuinely obsessed with, work or not:
{e.g. long-distance running, city planning, board game design, my grandmother's rules about money}
The one on that list I have been keeping out of my writing:
{e.g. board game design — it feels unserious next to people's actual debt}
A question I get asked constantly:
{e.g. "which debt should I pay off first?"}
What the biggest accounts in my topic sound like:
{e.g. calm, financial-adviser tone, spreadsheets, a lot of the word 'journey'}
For Audience: {e.g. one-income families with two kids and about $28,000 of debt}
======================== END OF INPUTS ========================
Outputs:
1. My actual combination — named in one sentence, using my obsessions, not my topic.
2. The one that does the work — which obsession is furthest from my topic, and precisely what it lets me see that the big accounts cannot.
3. The rewritten answer — answer the constant question, filtered through all of my obsessions at once, as one piece rather than one section per obsession.
4. Five more like it — titles only, each one impossible for anyone without my exact mix to have written.
5. The tell — what a reader would say about my writing after four issues, if this is working.
Then name the ONE obsession I should stop hiding, and where it goes first.