Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
On LinkedIn, the first three lines are everything.
Most readers decide whether to click "see more" in under two seconds.
So the structure of a post matters as much as the idea inside it.
Most people try to figure that structure out from scratch.
They open the post editor.
They write something.
Delete it.
Write it again.
Post it three days later — watered-down, second-guessing every word.
Here's the thing: the blank page isn't the problem.
Trying to build structure from scratch every time is.
There's a way to skip that entirely.
🧩 You provide:
A LinkedIn post from a creator you admire (any post that performed well)
A few sentences about your own take on the same topic (no perfect wording needed)
🍿 What you get:
First — the AI extracts the exact structure that makes the post work
Then — it turns that structure into questions specific to your topic
Finally — a finished LinkedIn post written in your voice, following the same proven structure, ready to publish
⛳️ Here's the scenario
Emma ran a 1-on-1 HR consulting practice for small business owners.
She helped founders keep their best people without competing on salary with big companies.
LinkedIn was her main way to attract clients — or was supposed to be.
The posts she admired were crisp, punchy, built around one sharp idea.
Hers came out vague and meandering, no matter how long she spent on them.
She knew what she wanted to say.
She just couldn't figure out how the posts she admired were built.
Then, during a layover at an airport lounge, she opened LinkedIn and started reading.
The woman beside her glanced over.
"That one's by Matthew Lakajev," she said. "Have you heard of him?"
Emma had not.
"Fastest-growing LinkedIn creator in Australia. His whole method is reverse engineering structure."
Turned out she was a content strategist who'd spent years helping B2B founders build audiences.
She leaned over and rewrote Emma's latest draft — not by changing the ideas, but by rebuilding the bones.
❌ What Emma had: "Losing a great employee costs more than people think. There are real costs to replacing someone — recruiting fees, training time, productivity loss. Here's how I help small businesses avoid that."
✅ What it became: "The most expensive HR mistake small businesses make:
Waiting until someone quits to think about retention.
Here's why that costs you more than a recruiter ever will:
1 → You lose the institutional knowledge immediately 2 → You spend 3-6 months replacing someone who knew your systems 3 → The team that stays watches — and starts updating their CVs
You don't need a big HR budget. You need a conversation before someone starts looking."
Same ideas. Completely different impact.
Emma stared at it.
"How did you do that in two minutes?"
The strategist smiled.
"Matthew calls it rhetorical structure," she said.
"Every great post follows a pattern. Once you extract the pattern, you can rebuild it around your own ideas — in your own voice."
"The easiest way to do that is to let the AI turn the structure into questions. Then you just answer them like you're talking to a friend."
She grabbed a receipt from her bag and sketched out one prompt.
"One shot. Paste in the post you admire. The AI does the rest."
Emma opened her AI sidekick and got to work.
🎯 Step 1: Clone the structure and write the post
⏱️ 5 minutes
This prompt does three things in one run.
It extracts the structural skeleton of any post you paste in.
Then it turns that skeleton into interview questions tailored to your topic.
Then it answers them in your voice and writes the finished post.
Here's what it produces:
❌ Before: "I help small business owners retain their best people. It's something I'm passionate about because turnover is really expensive and most owners don't realise it until it's too late. My approach focuses on having the right conversations before problems start."
✅ After: "The most expensive HR mistake small businesses make:
Waiting until someone quits to think about retention.
Here's why that costs you more than a recruiter ever will:
1 → You lose the institutional knowledge immediately 2 → You spend 3-6 months replacing someone who knew your systems 3 → The team that stays watches — and starts updating their CVs
You don't need a big HR budget. You need a conversation before someone starts looking."
Here's the prompt that did that:
I want to create a LinkedIn post based on a post I admire.
Here's the original post I want to use as a structural model:
{Paste the LinkedIn post you admire here}
Here's the topic I want to write about, in my own words:
{e.g. Small business owners wait until someone resigns before
thinking about retention — by then it's already too late}
Here's my background and what I do:
{e.g. I'm an HR consultant for small businesses with 5-20 employees.
I help founders keep their best people without competing on salary
with big companies.}
Step 1 — Analyze the original post and identify its rhetorical structure.
List the structural moves it makes (e.g. bold claim → numbered list →
contrast → call to action).
Don't explain the content — just the structure.
Step 2 — Turn that structure into 3-5 interview questions I can answer
to create my version.
Include a one-line guidance note under each question explaining what
kind of answer works best.
Step 3 — Use my answers to the topic and background above to answer
the questions, then write a finished LinkedIn post that:
- Follows the exact structural pattern you identified
- Mirrors the spacing, sentence length, and rhythm of the original
- Sounds like me — plain, direct, no corporate language
- Is ready to publish with no editing needed
Write the finished post only. No explanation. No commentary.
Emma pasted in a post from a creator she'd been following for months.
She filled in the topic and background fields in plain sentences — no polish, just her thoughts.
The AI extracted the structure, generated the questions, answered them using her words, and wrote the finished post.
In about 60 seconds.
Not even kidding — she read it twice to make sure she hadn't missed something.
Wild, right?
🏆 Emma's results
Before:
Posts took 45-60 minutes and still came out vague and shapeless
She knew what she wanted to say but couldn't structure it in a way that worked
Three weeks of posting with almost no engagement
After:
One prompt, one run — finished LinkedIn post ready to publish
Her posts finally matched the structure of the creators she'd admired for months
Her next three posts each got more comments than her previous three months combined
Total time: 5 minutes. Not 45.
The AI handled the structural analysis, the questions, and the writing.
Emma made one call — picking the post she wanted to clone. BAM.
One prompt.
Paste in a post you admire, describe your topic, and walk away with a finished post in your voice.
No blank page.
No structural guessing.
No rewriting the same sentence five times.
That's it, my fellow outliers!
Yours 'turning your expertise into income 10x faster' Vijay Peduru 🦸♂️