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Hey rebel ideapreneurs 🦸♂️🦸♀️
Arjun writes a weekly newsletter about money — for people whose income jumps around.
He started it after a decade of freelance work.
Some months he was flush, some months almost broke.
His pitch is simple: budgeting built for a steady salary fails everyone else.
And his readers? They live it too — money pours in, then it barely trickles.
⛳️ Problem:
Arjun writes the same money advice every other finance newsletter writes.
Budget 50/30/20.
Build an emergency fund.
Automate your savings.
His years reading cash flow — and his own wild income — never show up.
Six months in, growth is flat.
The whole thing could've been written by anyone. Ouch.
His problem: the niche he picked sounds like everyone else's.
🔥 The recipe
➡️ Point of view > niche
Picture two coffee shops on the same street.
Same beans, same prices, same playlist.
You can't tell them apart, so you flip a coin.
Now picture the third one — run by a guy obsessed with vinyl records.
You go there for him.
Nobody else has that.
That's what Dan Koe figured out.
He runs a one-person education business worth millions, built from a single newsletter.
His take: most solo creators became content factories.
They churn out answers anyone could Google.
And get this — any AI can flood your topic overnight. Same answers, in two seconds.
A tidy niche won't protect you.
It's the easiest thing for AI to copy.
Koe's fix: your point of view is your niche.
Your weird mix of life, work, and obsessions — that's the lens nobody else has.
Run every idea through it, and you get the one niche AI can't copy.
Now watch — Koe never picked one tidy topic.
He writes about business, mindset, and creativity in one breath.
That mix, run through his lens, built an audience nobody could touch.
🚗 The steps
🧬 Step 1 — Name your stack
Think of a chef's secret spice drawer.
Not the salt and pepper everyone has — the strange jars in the back.
That oddball mix is what makes the dish taste like nobody else's.
List the weird mix of things that shape how you see the world.
Arjun's stack: a decade reading cash flow as a freelance data analyst,
weekend gigs with a band that never paid the same twice,
ten years of months that swung from plenty to almost broke.
🔭 Step 2 — Write your point-of-view statement
A good road sign tells you exactly where you're headed — and where you're not.
No sign, and every exit looks the same.
In 4-5 lines, name what you believe that nobody else in the category says.
Arjun's POV: "Most money advice is built for people with a steady paycheck. Mine isn't. A musician who plays gigs plans for his worst month, not a good one. An analyst trusts the real numbers, not a gut feeling. Everyone else says just save 20%. I'll help you get through the slow months and save more in the busy ones."
🎨 Step 3 — Cross-pollinate every issue
A bee doesn't make honey from one flower.
It carries pollen between two — and that mix is what makes the honey.
Pick one idea each week.
Push it through at least two threads from your stack.
Arjun's next three issues:
"Budget like a gigging musician — plan for the worst month,"
"Read your cash flow like an analyst, not a hopeful gut feeling,"
"The royalty-check mindset: one payment that has to last for months."
No other finance writer can write those three. That's the niche.
The prompt below turns your weird stack into a POV statement and three issue ideas.
You just tell it your ideal Tuesday and the audience you write for.
🧸 Your stack + your lens + your weekly cross-pollination = a niche only you can carry.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My ideal lifestyle (a normal Tuesday in the life I'm trying to build — not the goal, the texture):
{e.g. slow morning with coffee and the markets open, two hours of writing, a long afternoon walk, guitar before dinner, no screens after 8pm}
My stack of interests and obsessions (5-8 specific things — your work history, hobbies, weird obsessions, books you reread, people you grew up around):
{e.g. years as a freelance data analyst, weekend gigs with a band, a decade of feast-or-famine income, an obsessive spreadsheet habit, playing three instruments}
For Audience: {e.g. people with unpredictable income — freelancers, artists, gig workers — tired of budget advice built for a steady salary}
For Outcome: {e.g. a POV statement I can paste at the top of my newsletter About page, plus 3 issue ideas I can write this week}
Outputs:
1. My POV statement — 4-5 lines naming what I believe about my audience's problem that nobody else in my category is saying. Pull at least two threads from my stack.
2. My weekly curation filter — one paragraph naming what kinds of ideas I should notice and save, and what I should swipe past. Tie it back to my POV.
3. Three cross-stack issue ideas — each one cross-pollinates at least two threads from my stack. Each idea: a working title + a one-line angle that only I could write.
4. The one topic I should STOP forcing — the safe niche-list topic that's making my newsletter sound like everyone else's. Name it explicitly and say why.
5. The one thread from my stack I'm currently hiding — the obsession I think is "off-brand" but is actually the thing that would make readers remember me.
Then write 1 sentence on why an AI clone of my closest competitor still couldn't write the issues in output 3.
One niche AI can't copy.
One POV only you could've written.
One body of work that compounds for the next decade.
That's it, my fellow anti-status-quo-ers!
Yours 'helping ideapreneurs skip years of frustration' Vijay Peduru 🦸♂️