Scan time: 2-3 min / Read time: 5-7 min
Hey rebel solopreneurs 🦸♀️🦸♂️
Most people write a new hook from scratch every single time.
An hour of staring.
A few weak attempts.
Something mediocre gets posted.
Here's the thing — the hooks that stop the scroll aren't invented.
They're copied from hooks that already worked.
A viral post gets 5 million views because something in its structure makes the reader stop.
That structure can be pulled out, turned into a template, and used again for any topic in any niche.
Using the same kind of hook every time makes it worse.
Same angle. Same structure. Same flat result.
There's a way to build a library of proven hook templates in 10 minutes — starting with any viral post you've already saved.
🧩 You provide:
One viral tweet or LinkedIn post you bookmarked (paste the text)
Your topic or niche (e.g. "freelance writing" or "productivity for solopreneurs")
🍿 What you get:
First — a plain-English breakdown of exactly why the viral hook made the reader stop
Then — a ready-to-use template you can drop any topic into
Finally — 3 fresh hooks for your niche, written using that template
These are short-form hooks — not finished posts.
Post them and watch which one gets the most reactions.
The ones that work become permanent templates for that hook style.
⛳️ Here's the scenario
Emma writes about productivity for overwhelmed founders.
She sells a 1-on-1 coaching program helping clients build systems to reclaim 10 hours a week.
She attracts clients through LinkedIn posts and a small newsletter.
Emma was good at the deep stuff — the systems, the frameworks, the thinking.
But her hooks were flat.
She'd see a post rack up thousands of likes and think "what is that doing that mine isn't?"
Then she'd try to copy it by feel.
The result was always a little off.
Like a cover song played in the wrong key.
She was copying the surface instead of understanding the structure underneath.
One afternoon, she was catching a delayed flight and working from the airport lounge.
The woman next to her had a laptop open, scrolling through Twitter.
She wasn't writing. She was studying.
Emma glanced over.
The woman smiled.
She'd spent a decade writing viral content for consumer brands — and training other writers to do the same.
(Emma nearly knocked her coffee over.)
Emma described the problem.
The woman nodded and said "show me your last hook."
❌ What Emma had: "Here's how I help founders get 10 hours back every week."
✅ What it became: "I spent 3 months working 60-hour weeks before I realised I wasn't managing my time. I was managing my guilt. Here's what actually changed things:"
Same offer. Completely different way in.
Emma stared.
"How do you do that with any topic?"
"Dickie Bush and Nicolas Cole wrote about this in Ship 30 for 30," the woman said.
"Been using their approach ever since."
"Every viral hook follows a structure," she said.
"Once you see the structure, you can pull it out."
"And once you pull it out — you own it."
She slid her phone across.
"One prompt. Two steps inside it. Run it on anything you've bookmarked."
Emma opened her AI sidekick and got to work.
🎯 Step 1: Extract the template and write 3 fresh hooks
⏱️ 10 minutes
This prompt does two things in one run.
First, it breaks down exactly why a viral hook made people stop — no writing theory, just plain English.
Then it turns that hook into a reusable template and immediately writes 3 fresh versions for your niche.
Here's what it produces:
Here's what changed:
❌ Before: "Here's how I help founders get 10 hours back every week."
✅ After: "EXPLANATION The hook works because it opens with a relatable failure (60-hour weeks) then reframes the cause in a surprising way. The reader stops because they feel seen — then the promise of a fix makes them want to keep reading.
TEMPLATE I spent {Time Period} doing {Exhausting Behavior} before I realised I wasn't {What They Think The Problem Is}. I was {Surprising Real Problem}. Here's what actually changed things:
YOUR 3 HOOKS
Hook 1: I spent 4 months writing daily LinkedIn posts before I realised I wasn't bad at content. I was bad at picking topics. Here's what actually changed things:
Hook 2: I spent 6 weeks tweaking my pricing before I realised I wasn't losing clients on price. I was losing them in the first 3 minutes of every sales call. Here's what actually changed things:
Hook 3: I spent 2 months cold DMing strangers before I realised I wasn't bad at outreach. I was reaching out to the wrong people entirely. Here's what actually changed things:
BEST PICK Hook 2 is the strongest. It hits a fear every founder knows (losing the sale) and reframes it in a way they haven't heard before. That surprise is what stops the scroll."
Here's the prompt that did that:
I'm going to give you a viral tweet or post. I want you to do 2 things.
Step 1 — Analyze and build the template:
1. EXPLANATION: In 35 words or less, explain the main hook or trigger that makes this text work.
Focus on what's in it for the reader and why they stop reading.
2. TEMPLATE: Turn the text into a reusable mad-lib style template.
- Use {Goal-Oriented Variables} in curly brackets — not generic ones like {Noun} or {Verb}
- Name variables clearly so I know what to fill in, like {Surprising Real Problem} or {Time Period}
- Keep the exact formatting and structure of the original text
Step 2 — Apply the template to my topic:
3. MY 3 HOOKS: Using the template you just created, write 3 new hooks for my topic.
- Replace every variable with real, specific content for my niche
- Keep the formatting and structure of the template
- Each hook must feel like a brand-new piece of writing — not a fill-in-the-blank exercise
4. BEST PICK: Look at all 3 hooks. Pick the single strongest one for my specific audience.
Tell me which one you picked and explain in 2-3 sentences why it will work best for them.
Here is the viral text:
{e.g. paste the tweet or LinkedIn post here}
My topic / niche:
{e.g. productivity systems for overwhelmed founders}
Emma had her template and three ready-to-post hooks in under 10 minutes.
One of them made her stop and reread it twice.
She posted it the next day.
Wild, right?
🏆 Emma's results
Before:
Wrote every hook from scratch — an hour of staring at a blank page
Posted the same flat structure every time without knowing why it didn't land
No idea why some posts worked and others flopped
After:
One viral post turned into one reusable template and three ready-to-test hooks
A growing library of templates she can pull from any time
First hook written with the new template got 3x her usual engagement
Total time: 10 minutes. Not 3 hours.
Her AI sidekick handled the reverse-engineering and the writing — Emma made the final creative call. BAM.
One viral post is all it takes to start.
Bookmark one post that stopped you this week.
Run the prompt.
Save the template.
Do it again next week.
That's it, my fellow outliers!
Yours 'turning your expertise into income 10x faster' Vijay Peduru 🦸♂️