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Hey rebel ideapreneurs 🦸♂️🦸♀️
Riya hosts a weekly podcast for people learning to budget.
She started it after clawing out of her own $10K of debt.
She believes anyone can get out of debt without a fancy app.
Her listeners want the same — a plan, not another budgeting app.
⛳️ Problem:
She sits down to record and has no idea what to say — every single time.
So she records whatever comes to mind when inspiration hits. She skips when it doesn't.
Her release schedule is inconsistent and her topics are all over the place.
Three months in, half her listeners can't tell what her podcast is actually about.
Her problem: how to plan her week so she knows what to record.
🔥 The recipe
➡️ The content operating system
Justin Welsh is the writer behind The Saturday Solopreneur.
That newsletter is read by 200,000+ solo entrepreneurs each week.
He argues 99% of aspiring solo creators fail for the same reason.
They don't have a content production system.
So every post starts from a blank page.
Welsh's argument:
Build three small engines once.
One for ideas.
One for recording.
One for repurposing.
Then the system carries you instead of the other way around.
Welsh doesn't write from a blank page.
Ideas wait in a running file; old posts get reshaped into new ones.
The same system feeds his daily LinkedIn posts and his weekly newsletter.
🚗 The steps
💡 Step 1 — Build the ideation engine.
Pick three themes you'll talk about for the next 90 days.
Riya's three themes:
tax-time tips for freelancers
debt payoff stories
monthly money-date prompts.
✍️ Step 2 — Build the recording engine.
Lock one shape per theme so every episode hits the same beats.
Riya's tax-time theme always opens with a tiny money story plus three tactics.
Her debt-payoff theme always opens with a listener question plus a four-step answer.
🔁 Step 3 — Build the repurposing engine.
Turn each long episode into three smaller pieces for the week.
Riya's Sunday episode becomes a Monday quote post.
That same idea becomes a Wednesday short clip plus a Friday question.
Three engines running once. Riya shows up every day without recording every day.
The prompt below builds all three engines in 30 minutes, using your themes and voice.
You just tell it your three themes and the audience you record for.
🧸 Three themes + one shape + one pipeline = a podcast people recognize on sight.
🏄♀️ The prompt
Save this prompt as a Skill or add to Project in your favorite AI tool — build once, use often.
Update your input values in the prompt or just run as is, your AI sidekick will use the example values and will give output.
CONTEXT:
- (use what's available, fall back to the inline values)
- If my Voice Profile exists, write in that voice. Otherwise, write in a clear, warm, no-jargon voice — first-person, plain words, no startup-speak.
- If my ICP / Audience doc exists, target that reader. Otherwise, use the audience below.
Inputs:
My three content themes (the topics I'll write about for the next 90 days — pick three that overlap with my work, my obsessions, and what my audience asks me about):
{e.g. debt-payoff stories, tax-time tips, monthly money-date prompts}
My writing voice cues (3-5 short phrases describing how I want to sound — warm, blunt, story-led, no jargon, etc.):
{e.g. warm and plain, small money stories from my own life, no finance-bro jargon, dry humor}
For Audience: {e.g. people learning to budget who want to pay off their first $10K of debt without another app}
For Outcome: {e.g. a one-page Content Operating System I can paste into Notion and run for the next 90 days}
Outputs:
1. My Ideation Engine — one paragraph per theme that names (a) the audience pain inside that theme, (b) three angles I haven't used yet, (c) one personal story I could tell about it.
2. My Writing Engine — one fixed post shape per theme. For each shape: the opening line pattern, the middle pattern, the closing pattern. Three shapes total.
3. My Repurposing Engine — a map that takes one long-form post and turns it into three smaller posts for the week. Show the map as: long post → quote post → micro story → question post.
4. My weekly schedule — a Monday-to-Sunday plan that says what to write each day based on the three engines. Light on weekends.
5. The one theme I should DROP — the topic I keep wanting to add because it sounds smart, even though it doesn't pull from my real work or my audience's questions.
Then pick one of the three themes and write the FIRST long post for me in the shape from output 2.
One brand listeners recognize on sight.
One Sunday episode stretched across the week.
One small system that posts for you.
That's it, my fellow trailblazers!
Yours 'helping you build your own AI sidekick, that works and makes money while you sleep' Vijay Peduru 🦸♂️